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Market Insights Snapshot
In May 2026, HIJNX concentrated 63.75% of sales in Edible and 36.25% in Beverage, a two-category split that moved alongside sharp month-over-month swings: Edible rose 52.70% MoM while Beverage accelerated 606.27% MoM. Within Edible, an average price of $8.97 sat below the brand’s overall $9.96, while Beverage carried a higher $12.39 average; the relative price gap suggests mix-shift lift even as volume expands. HIJNX held rank 42 in Edible in Illinois, and the 52.70% MoM gain in that category versus a 606.27% MoM surge in Beverage implies a pivot toward higher-ticket Beverage units while keeping Edible as the anchor, setting up a dual-pronged mix where Beverage growth outpaces Edible but total share still favors Edible at 63.75%.
The 36.25% share from Beverage paired with a 606.27% MoM spike, versus Edible’s 63.75% share and 52.70% MoM rise, indicates HIJNX is using Beverage as the incremental growth engine while maintaining scale in Edible. With rank 42 in Edible in Illinois alongside a $12.39 Beverage average price and $8.97 Edible average, the brand’s positioning leans toward trading up via Beverage without overexposing the portfolio to price sensitivity. The implied strategy is to defend Edible’s majority share while leveraging faster Beverage momentum to lift overall average price and visibility, which, at rank 42 in Edible and a 606.27% MoM Beverage expansion, suggests headroom to climb mid-tier rankings as the mix tilts toward higher-priced formats.
Competitive Landscape
HIJNX sits at rank #42 in IL Edible in May 2026, improving 19 positions from #61 in February 2026, and marking its peak rank to date at #42; the three-month climb of 31.1% in rank position (from 61 to 42) contrasts with a lack of a stated year-over-year rank, while May 2026 anchors the current peak. Among competitors, Incredibles holds #1 with a year-over-year sales change of +90.8% compared to Wyld at #2 with -17.0% YoY, and Gron / Grön moved from #26 to #4 year-over-year (a 22-place jump) with +266.0% YoY sales; by contrast, Wana remains #3 with -16.9% YoY, underscoring a market where upward mobility is tied to outlier growth. The trajectory implies HIJNX’s recent rank gains position it to capitalize on volatility among leaders, but without a year-over-year anchor the sustainability of the lift hinges on maintaining momentum through the next two quarters.
Notable Products
Triple Citrus RSO Shooter (100mg THC, 2oz, 59ml) posted the largest movement in May 2026 with a +1,146.8% month-over-month gain to rank 5, while Watermelon RSO Shooter (100mg THC, 2oz, 59ml) and Blue Razz RSO Shooter (100mg THC, 2oz, 59ml) followed at ranks 3 and 4 with +658.4% and +416.1% respectively, indicating a sharp pivot toward Beverage formats. Space Chunk Zuul RSO Gummies 2-Pack (100mg) still led the board at rank 1 with +63.6% MoM, and OG Space Chunk Zuul RSO Gummy 2-Pack (100mg) held rank 2 at +26.6%, meaning Edibles retained the top two ranks even as Shooters surged. Four of the top ten are Edible SKUs while three are Beverage Shooters, and Sugar Free Space Chunk Mini Gummies 10-Pack (100mg) jumped +490.5% into rank 7, pointing to demand for format variety and sugar-free options alongside high-velocity drinkables. The mix implies HIJNX is shifting from a gummy-led core into a dual-pillar portfolio where Beverage Shooters capture rapid trial and incremental baskets while flagship Edibles anchor repeat volume.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
