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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, Just Kush concentrated 94.13% of sales in Pre-Roll, up with category sales rising 123.60% year over year and 13.07% month over month, while Flower held 4.42% with 32.59% YoY growth but a 56.13% MoM decline. Concentrates accounted for 1.45% after a 66.42% YoY drop and a 46.89% MoM decline, and the brand’s average price fell 25.30% YoY alongside a brand-level sales increase of 101.02% YoY. With Pre-Roll ranked 45 in British Columbia and contributing the overwhelming mix share, the pattern implies a deliberate tilt toward scale in value-priced Pre-Rolls, while the sharp MoM pullback in Flower and Concentrates indicates deprioritization of higher-ticket formats in favor of maintaining Pre-Roll velocity.
The shift toward a 94%+ Pre-Roll mix combined with a 25.30% YoY average price reduction suggests a price-led penetration strategy that favors unit expansion over margin in July 2026, reinforced by 13.07% MoM momentum within the anchor category and a concurrent 56.13% MoM contraction in Flower. Holding position 45 in Pre-Roll within British Columbia while logging 101.02% YoY brand sales growth implies headroom to trade up within the segment through tiering, while the 46.89% MoM decline in Concentrates and 66.42% YoY contraction point to a near-term focus on simplifying the portfolio around fast-moving SKUs.
Competitive Landscape
Just Kush sits at rank #45 in BC Pre-Roll for July 2026, improving 20 positions from #65 year over year, and edging up 4 spots from #49 in April 2026; however, it remains 10 places below its peak at #35 from October 2025 and trails the category leaders where General Admission holds #1 despite a -22.3% YoY sales change and Back Forty / Back 40 Cannabis surged from #17 to #2 on 215.2% YoY growth. The juxtaposition of upward rank mobility for Just Kush alongside competitors accelerating or consolidating at the top implies the brand’s trajectory is recovery-oriented but capped unless it converts incremental gains into a step-change that closes the gap with the top 10.
Notable Products
Mach 1 (7g) posted the steepest decline at -93.79% to rank 9, while Justfire Live Rosin Combo 2-Pack (1g) also collapsed -91.31% at rank 9, indicating a sharp pullback in non–pre-roll formats despite VIP Kush Pre-Roll (1g) holding rank 1 with +10.72%. Durban Lemon Poison Pre-Roll (1g) surged +56.43% to rank 2 as Van. Island Pink Kush Pre-Roll (1g) fell -12.54% to rank 5, and pre-rolls now occupy ranks 1 through 6, concentrating at least six of the top ten in a single category and capturing the month’s only broad gains. Five Fires Pre-Roll 5-Pack (5g) rose +3.90% at rank 4 while Mach 1 Live Rosin (1g) gained +20.15% at rank 8, and the sole raw revenue standout was Five Fires at $67,562, which contrasts with low three-digit sales for the weakest SKUs at rank 9. The pattern implies Just Kush is consolidating around pre-roll dominance while de-prioritizing larger-pack flower and niche concentrates that are shedding rank and volume.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
