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Jul-2025
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Overview
Market Insights Snapshot
Northern Heights has demonstrated varied performance across different categories in Illinois. In the Concentrates category, the brand showed a promising upward trajectory from April to June, moving from the 32nd to the 23rd rank, before slipping slightly to the 30th position in July. This fluctuation in rankings could indicate a competitive market or shifts in consumer preferences. In stark contrast, their performance in the Flower category saw a decline over the months, starting at 35th in April and dropping to 42nd by July. This downward trend in Flower sales might suggest challenges in maintaining consumer interest or market share in this specific category.
The Pre-Roll and Vapor Pens categories present a mixed picture for Northern Heights in Illinois. The Pre-Roll category experienced ups and downs, peaking at 32nd place in June but dropping significantly to 49th by July. This volatility could be a result of seasonal demand changes or increased competition. On the other hand, the Vapor Pens category did not make it into the top 30 rankings at all during this period, indicating a potential area for strategic improvement or innovation. Despite these challenges, the brand's ability to achieve a rank in the Concentrates category suggests a potential focus area for growth and expansion.
Competitive Landscape
In the competitive landscape of the Illinois flower category, Northern Heights has experienced notable fluctuations in its market position from April to July 2025. Starting from a strong position at rank 35 in April, Northern Heights improved to rank 34 in May, indicating a positive reception among consumers. However, the brand faced challenges in the subsequent months, dropping to rank 37 in June and further to rank 42 in July. This decline in rank coincides with a significant decrease in sales, particularly from June to July, where sales nearly halved. In contrast, competitors like Triple Seven (777) maintained a stable rank around 40, and Verano showed resilience by maintaining its position at rank 41 in July, despite fluctuations in earlier months. These insights suggest that while Northern Heights initially captured consumer interest, sustaining that momentum proved challenging amidst strong competition, highlighting the need for strategic adjustments to regain its foothold in the Illinois flower market.
Notable Products
In July 2025, Garlic Breath 2.0 Ground (14g) was the top-performing product for Northern Heights, achieving the number one rank with sales of 1364 units. Fritter Glitter #15 Smalls (7g) followed as the second-best seller, showing a strong presence in the Flower category. Strawberry Gary Ground (14g) secured the third position, marking a consistent performance in the top three. Gogurtz Pre-Roll 2-Pack (1g) and Sunset Sherbert Ground (14g) rounded out the top five, ranking fourth and fifth, respectively. Notably, these rankings represent a new emergence as no previous months' rankings were available for comparison, indicating a fresh lineup of top products for the brand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
