.svg){kind=small}
Oct-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Northern Heights has demonstrated varied performance across different product categories in Illinois. In the Concentrates category, the brand has shown a promising upward trajectory, moving from the 30th position in July 2025 to the 25th position by October 2025. This positive movement is coupled with an increase in sales, suggesting a growing consumer base. However, the Flower category paints a different picture, where Northern Heights has struggled to break into the top 30, peaking at 41st in July and slipping to 42nd by October. This indicates potential challenges in this segment that may require strategic adjustments to improve market standing.
In the Pre-Roll category, Northern Heights has consistently been outside the top 30, with rankings hovering around the 50th mark, which could be a sign of a highly competitive market or a need for product differentiation. Interestingly, the Vapor Pens category saw Northern Heights enter the rankings in September 2025, maintaining the 82nd position through October. This entry could indicate a new or growing interest in this product line, although it remains a long way from the top tier. These insights suggest that while Northern Heights is making strides in certain areas, particularly Concentrates, it faces significant competition and opportunities for growth in others.
Competitive Landscape
In the competitive landscape of the Illinois flower category, Northern Heights has demonstrated a notable rebound in October 2025, climbing to a rank of 42 after slipping to 50 in August. This resurgence is particularly significant given the brand's previous decline, indicating a potential strategic shift or successful marketing initiative. In contrast, Binske has seen a consistent decline in rank from 37 in July to 45 in October, alongside a downward sales trend. Meanwhile, Cookies has maintained a relatively stable position, hovering around the mid-40s, suggesting steady performance. FloraCal Farms and (the) Essence have experienced fluctuations, with the latter dropping significantly in September before recovering slightly in October. These dynamics highlight Northern Heights' potential to capitalize on its recent momentum, especially as competitors face varying degrees of volatility in rank and sales.
Notable Products
In October 2025, Northern Heights' top-performing product was Emberz Ground (14g) in the Flower category, maintaining its number one rank for the fourth consecutive month with sales reaching 569.0 units. Fritter Glitter #15 (14g) emerged as the second-best seller, a new entry in the rankings for October. Strawberry Gary (14g) followed closely in third place, also debuting this month. Lemon Headz #4 Live Rosin Jam (1g) and Red Delicious Shake (14g) rounded out the top five, both appearing in the rankings for the first time. Notably, Emberz Ground (14g) has consistently held the top spot since August, highlighting its continued popularity among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
