.svg){kind=small}
Apr-2026
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Northern Heights has shown a varied performance across different product categories and states, with notable movements in Illinois. In the Concentrates category, the brand made a significant leap in April 2026 to rank 30th, marking its entry into the top 30 for the first time this year. This improvement is noteworthy when compared to its previous rankings, where it hovered around the 33rd to 35th positions. Meanwhile, in the Flower category, Northern Heights consistently improved its standing, moving from 52nd in January to 45th by April. This upward trend suggests a growing consumer preference or effective market strategies in this category.
However, the performance in the Pre-Roll category presents a mixed picture. Northern Heights started outside the top 70 in January, climbed to 60th by April, but still remains outside the top 30. This indicates a need for strategic enhancements to gain a competitive edge. The Vapor Pens category shows a similar pattern of inconsistency, with rankings missing entirely for February and April, suggesting that the brand is struggling to maintain a foothold in this segment. Overall, while Northern Heights has shown some positive momentum, particularly in Concentrates and Flower, there are clear areas for growth and stabilization across other categories.
Competitive Landscape
In the competitive landscape of the Illinois flower category, Northern Heights has shown a promising upward trajectory in its rankings from January to April 2026, climbing from a position outside the top 50 to securing the 45th spot. This improvement in rank is indicative of a positive trend in sales performance, particularly when compared to competitors like Triple Seven (777) and Legends, which have experienced fluctuations in their rankings and sales figures. Notably, Mini Budz maintains a stronger market presence with consistently higher rankings, though its sales have seen a decline over the months. Meanwhile, (the) Essence has shown variability in its rank, suggesting potential volatility in its market strategy. Northern Heights' steady rise in rank and sales, despite starting from a lower position, highlights its growing appeal and market penetration in the competitive Illinois flower market.
Notable Products
In April 2026, Northern Heights saw Gogurtz Shake (14g) leading the sales as the top-performing product with a notable figure of 843. The Gyat Pre-Roll 2-Pack (1g) followed closely in the rankings, securing the second position. Gogurtz Pre-Roll 2-Pack (1g) achieved the third rank, indicating strong performance in the Pre-Roll category. Fritter Glitter #15 Pre-Roll 2-Pack (1g), which was ranked first in March, saw a drop to fourth in April, reflecting a shift in consumer preference. Strawberry Gary Shake (14g) rounded out the top five, maintaining a consistent presence in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
