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Jul-2024
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Overview
Market Insights Snapshot
In Illinois, Northern Heights has shown a mixed performance across different categories. In the Flower category, the brand has struggled to maintain a top 30 position, with rankings fluctuating between 34th and 39th from April to July 2024. Despite a slight improvement from 35th in April to 34th in May, the brand fell out of the top 30 in subsequent months, indicating a downward trend. This decline is further reflected in their sales, which dropped significantly from $429,709 in May to $263,388 in July. Such movements suggest that Northern Heights might need to reassess its strategy in the Flower category to regain its competitive edge.
Conversely, the Pre-Roll category in Illinois provides a more optimistic outlook for Northern Heights. The brand managed to climb from 37th in April to 29th in July, consistently staying within the top 30 rankings. This positive trajectory is mirrored in their sales figures, which increased from $81,928 in April to $99,966 in July. The steady improvement in both ranking and sales indicates that Northern Heights is gaining traction in the Pre-Roll market, potentially positioning itself as a strong contender moving forward.
Competitive Landscape
In the competitive landscape of the Illinois flower category, Northern Heights has shown a relatively stable but slightly declining trend in rank over the past few months, moving from 35th in April 2024 to 38th in July 2024. This suggests a need for strategic adjustments to maintain or improve market position. Notably, IC Collective has been climbing steadily, improving its rank from 46th to 40th, which could indicate increasing consumer preference or effective marketing strategies. Meanwhile, Verano has experienced a significant drop from 25th to 37th, which might present an opportunity for Northern Heights to capture some of Verano's market share. Additionally, Classix and Find. have also shown fluctuations, with Find. dropping from 23rd to 35th, suggesting a volatile market where Northern Heights could potentially leverage targeted promotions to gain an edge. Overall, the competitive dynamics indicate that while Northern Heights is holding its ground, there is room for growth through strategic initiatives in marketing and product offerings.
Notable Products
In July 2024, the top-performing product for Northern Heights was Super Boof (3.5g) in the Flower category, maintaining its number one ranking from June with notable sales of 1656 units. Strawberry Gary Pre-Roll 2-Pack (1g) rose to the second position from fourth in June, indicating a positive trend with sales increasing to 802 units. Bomb Sauce Pre-Roll 2-Pack (1g) held steady in the third spot despite a slight dip in sales to 779 units. Strawberry Gary (3.5g) in the Flower category climbed to fourth place from being unranked in June, showcasing a resurgence in popularity. Conversely, Bomb Sauce (3.5g) dropped to fifth place from second in June, reflecting a significant decrease in sales to 613 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
