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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Northern Heights is stocked at 42 licensed dispensaries across Illinois, with the deepest coverage in East Peoria, Addison, Champaign, Chicago, and DeKalb. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Northern Heights concentrated 80.60% of July 2026 sales in Flower, yet that pillar fell 38.40% year over year and 20.17% month over month, while the average brand price rose 9.62% YoY to $44.75, indicating a volume-led contraction under firmer price points. Vapor Pens climbed to 9.55% share with a 273.36% YoY surge but slid 34.15% MoM, and Concentrates held 7.44% share with a 64.30% YoY decline and a 1.27% MoM dip; Pre-Roll contracted to 2.41% share with a 92.47% YoY drop and a 56.28% MoM decline. With Flower ranked 56 in Illinois and month-over-month retrenchment across three of four categories, the mix pattern implies dependence on a shrinking flagship segment while a nascent Vapor Pens push is volatile at the monthly cadence.
The combination of an 80.60% Flower weighting and a 20.17% MoM decline, alongside Vapor Pens’ 9.55% share that fell 34.15% MoM despite a 273.36% YoY increase, suggests the near-term positioning leans defensive rather than expansionary, as short-cycle weakness outweighs annual gains. With Concentrates down 64.30% YoY yet nearly flat MoM at −1.27%, and Pre-Roll eroding 56.28% MoM to just 2.41% share, the portfolio skews toward higher-ticket inhalables (Flower at $49.28 avg and Concentrates at $51.78) at the expense of lower-price trial formats ($10.60 Pre-Roll), implying fewer entry points and a need to rebalance toward steadier, mid-price segments to restore rank momentum from 56 in Illinois.
Competitive Landscape
Northern Heights sits at rank #56 in Illinois Flower in July 2026, down 16 positions year over year from #40, and off 12 spots versus April 2026 when it was #44; against its historical peak of #33 in September 2024, the current standing marks a 23-rank slide. Meanwhile, High Supply / Supply held #1 with a -3.0% year-over-year sales change while RYTHM maintained #2 with +20.8% sales growth, indicating category leaders are either stable or expanding as Northern Heights cedes share. The combination of a double-digit rank decline since April 2026 and erosion from the September 2024 peak implies a trajectory where Northern Heights is being outpaced by entrenched and growing competitors, requiring a repositioning to arrest further rank loss.
Notable Products
The steepest decline came from Gogurtz (3.5g), down 41.1% month over month and sitting at rank 7, while Swamp Water Fumez (3.5g) also fell 17.5% at rank 2. In contrast, Swamp Water Fumez (7g) rose 12.5% to rank 3, and four of the top ten are Flower SKUs concentrated in the Swamp Water and Strawberry Gary families, indicating mix is rotating within Flower toward larger sizes and away from certain 3.5g formats. Mandala's Dream (28g) at rank 9 delivered the highest dollar volume at $17,908 alongside flat month-over-month context, while Juicee J (3.5g) slid 26.6% at rank 6.
With two 3.5g declines of 41.1% and 26.6% against a 12.5% gain in 7g, the pattern implies Northern Heights is tilting demand toward value and bulk Flower, which may require SKU rationalization in smaller sizes and deeper support for 7g and 28g packs to sustain share.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
