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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, Roam concentrated 72.97% of sales in Vapor Pens with year-over-year growth of 157.77% but a month-over-month decline of 2.75%, while Flower fell to an 18.96% share with a 25.28% year-over-year drop and a 55.24% month-over-month contraction. Edible rose to an 8.07% share with a 3.03% month-over-month lift despite no year-over-year baseline, and the brand’s overall average price moved down 34.29% year over year to $36.74. The pattern implies Roam is pivoting toward Vapor Pens scale at lower price points while rapidly withdrawing from Flower volume, using modest Edible gains to stabilize mix volatility.
Given a rank of 30 in Vapor Pens in Illinois, the 157.77% year-over-year surge in the category alongside a 2.75% month-over-month dip suggests Roam is trading off near-term velocity for broader penetration within its leading category. With Flower contracting 55.24% month over month and its share sliding to 18.96%, the price-led expansion—average price down 34.29% year over year—implies a deliberate repositioning toward accessible Vapor Pen offerings, accepting lower tickets to defend shelf space while reducing exposure to lower-yield Flower and using an 8.07% Edible share as a small buffer against category-specific swings.
Competitive Landscape
Roam sits at rank #30 in Illinois Vapor Pens in June 2026, improving 17 positions from rank #47 year over year, and climbing 9 spots from #39 in March 2026 to a peak at #30 in June 2026; by contrast, &Shine held #1 both year over year and in June 2026 while its sales fell 12.7%, and Select remained at #2 with sales down 6.8%, indicating Roam’s rank gains are driven more by relative movement against declining leaders than by absolute category expansion, which implies the trajectory depends on sustaining share wins as incumbents retrench.
Notable Products
Mixed Berry Rosin Gummies 10-Pack (110mg) posted the largest month-over-month movement with a 66% jump to rank 1, while Orange Cream Gummies 10-Pack (110mg) fell 26% to rank 2. Vapor Pens occupy four of the top ten ranks, anchored by Lime Sorbet Distillate Disposable (1g) up 11% at rank 5, which contrasts with a 21% decline for Forbidden Guava Distillate Disposable (1g) at rank 8. The split between a surging flagship edible and mixed momentum in pen SKUs implies Roam is tilting toward a gummies-led entry point while pens provide breadth but require tighter SKU focus.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
