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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Roam is stocked at 27 licensed dispensaries across Illinois, with the deepest coverage in Chicago, Moline, Alton, Bolingbrook, and Bourbonnais. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Roam’s mix in September 2026 concentrated in Vapor Pens at 50.65% share and Flower at 44.54% share, with Edible at 4.81%. Vapor Pens grew 22.60% year over year and 18.00% month over month, while Flower outpaced it with 32.19% YoY and 21.70% MoM, creating a two-point tilt toward inhalables but with faster recent momentum in Flower. Edible rose 46.29% YoY but fell 18.58% MoM, signaling pullback after prior gains. With brand-level sales up 27.72% YoY and average price up 8.63%, the category mix implies Roam is monetizing premium tiers in Vapor Pens and Flower while dialing down near-term Edible velocity, a setup that concentrates growth where pricing power can sustain share.
Positionally, a 50.65% Vapor Pens share alongside a 44.54% Flower share gives Roam dual-engine revenue, but the 21.70% MoM surge in Flower versus 18.00% in Vapor Pens points to near-term wallet shift toward Flower without ceding category leadership to pens. In Illinois Vapor Pens, a rank of 32 combined with a 22.60% YoY growth rate suggests mid-pack scale that can climb if the 18.00% MoM cadence persists. The 18.58% MoM decline in Edible, despite 46.29% YoY growth, reduces diversification risk on paper but concentrates execution on two categories where average prices of 68.76 in Flower and 52.96 in Vapor Pens can support margin, implying Roam’s positioning leans into higher-ticket inhalables for share defense and selective expansion.
Competitive Landscape
Roam ranks #32 in Illinois Vapor Pens in September 2026, improving 5 positions YoY from #37 while holding flat versus June 2026 at #32; that stability contrasts with &Shine moving from #2 to #1 and Fernway jumping from #13 to #3, a 10-rank surge. Roam’s peak at #29 in May 2026 and retreat back to #32 by September 2026, alongside Select slipping from #1 to #2 and Savvy dropping from #3 to #5, signals a market where upward mobility is possible but fragile; the trajectory implies Roam’s modest YoY climb is vulnerable unless it converts brief rank highs into sustained share gains.
Notable Products
Orange Cream Gummies 10-Pack (110mg) posted the standout movement in September 2026 with a +121.6% month-over-month surge to $11,051 while climbing to rank 1, contrasted with Berry Runtz Distillate Disposable (1g) falling -13.9% to rank 5. Cakelato Popcorn (14g) slipped -5.0% at rank 3 even as Vapor Pens showed mixed momentum, with Watermelon Zlushie Distillate Disposable (2g) up +45.7% and Lime Sorbet Distillate Disposable (1g) up +36.7% at rank 4. With two Edibles occupying ranks 1–2 and multiple Vapor Pens in the top six, the mix points to Roam leaning into accessible formats where rapid MoM swings can quickly reset the product leaderboard.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
