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Feb-2026
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Overview
Market Insights Snapshot
Roam's performance across different categories and states has shown varied results, indicating both challenges and opportunities for the brand. In Illinois, the brand's Flower category has consistently struggled to break into the top 50, maintaining a rank in the low 50s for consecutive months, which suggests a need for strategic improvements or market adaptation. However, their performance in the Vapor Pens category in Illinois has been more promising, with a steady climb from a rank of 42 in November 2025 to reaching the top 30 by February 2026. This upward trajectory in the Vapor Pens category could indicate a growing consumer preference or effective marketing strategies, and it highlights a potential area of focus for Roam to consolidate and expand its market presence in Illinois.
In Ohio, Roam's presence in the Edible category has been relatively stable, although it remains outside the top 30 brands. The brand's ranking improved slightly from 54 in November 2025 to 46 in January 2026, before slipping back to 50 in February 2026. This fluctuation suggests that while there is some traction in the Ohio market, maintaining consistent growth remains a challenge. The sales figures during this period reflect this volatility, with a notable peak in January followed by a decline in February. These insights suggest that while Roam is making strides in certain categories and regions, there is still significant room for growth and improvement, particularly in achieving more consistent performance across all markets.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, Roam has shown a notable upward trajectory in rankings, moving from 42nd place in November 2025 to 30th by February 2026. This improvement is significant when compared to competitors like Cookies, which fluctuated slightly but remained consistently higher in rank, and Redbud Roots, which maintained a lower rank than Cookies but still outperformed Roam until February. Interestingly, Mozey Extracts experienced a surge, jumping from 50th in January to 28th in February, surpassing Roam's rank. Meanwhile, Elevate entered the rankings in January at 51st and climbed to 32nd by February, indicating a potential emerging competitor. Roam's sales have shown resilience, particularly in January, where it saw a significant increase, suggesting that despite the competitive pressure, Roam is effectively capturing market share and could continue to climb the ranks if this trend persists.
Notable Products
In February 2026, the top-performing product for Roam was Mixed Berry Rosin Gummies 10-Pack (110mg) in the Edible category, maintaining its leading position from January 2026 with sales of 719 units. Sour Tangie Distillate Disposable (1g) emerged as the second-best product in the Vapor Pens category. Lime Sorbet Distillate Disposable (1g) ranked third, also in the Vapor Pens category. Notably, Orange Cream Gummies 10-Pack (110mg) saw a decline, moving from second place in January to fourth in February. Lemon Cherry Gelato Distillate Disposable (1g) entered the top five, climbing from a previous rank of third in November 2025 to fifth in February 2026.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
