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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Roam is stocked at 46 licensed dispensaries across Illinois and Ohio, 41 of them in Illinois, with the deepest coverage in Chicago, Peoria, Effingham, Urbana, and Bolingbrook. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Roam concentrated 69.34% of sales in Vapor Pens, with that category up 92.93% year over year but down 25.43% month over month, while Flower fell to a 19.75% share with a 64.91% year-over-year decline and a 34.03% month-over-month drop; Edible reached a 10.90% share with a 2.69% month-over-month increase but no year-over-year basis yet. Against an overall brand sales lift of 8.42% year over year and a 40.62% year-over-year decrease in average price to $35.33, the mix shows expansion hinging on Vapor Pens’ annual growth despite intra-quarter volatility. In Illinois Vapor Pens, Roam held rank 41, indicating category reliance is outpacing rank progress within the state.
The simultaneous 92.93% Vapor Pens year-over-year surge and 25.43% month-over-month pullback, alongside Flower’s 64.91% year-over-year contraction and 34.03% month-over-month decline, implies Roam is trading depth for concentration: price-led accessibility ($35.33 average, down 40.62% YoY) is fueling annual unit velocity in one anchor category while exposing quarterly sensitivity. With Edible edging up 2.69% month over month to 10.90% of mix and rank 41 in Illinois Vapor Pens, the pattern implies near-term positioning as a value-forward Vapor Pen player that needs Edible diversification to stabilize month-to-month swings and to convert category scale into rank gains.
Competitive Landscape
Roam is currently ranked #41 in Illinois Vapor Pens, improving 9 positions year over year from #50 to #41 and slipping 4 places since April 2026’s #37; the brand also retreated 12 ranks from its peak at #29 in May 2026 to July 2026’s #41. In contrast, &Shine held #1 year over year and in July 2026, while Joos climbed from #6 to #4 as its sales grew 31.9%, indicating competitors are consolidating share as Roam softens from a spring peak. The pattern implies Roam’s upward YoY movement is losing momentum intra-year, pointing to a need to defend placement against top-5 climbers as the category’s leadership stabilizes at the top.
Notable Products
Lime Sorbet Distillate Disposable (1g) posted the steepest move in July 2026 with a -53.6% month-over-month slide that pushed it to rank 8, while Sour Tangie Distillate Disposable (1g) fell -28.4% to rank 7. At the top, Orange Cream Gummies 10-Pack (110mg) gained 16.7% MoM to hold rank 1 as Mixed Berry Rosin Gummies 10-Pack (110mg) declined -16.0% at rank 2, concentrating two of the top four in Edibles and indicating a shift in mix toward chewables even as key Vapor Pens softened. With four Vapor Pens in the top ten but two posting double-digit MoM declines, pens are ceding momentum to gummies despite Watermelon Zlushie Distillate Disposable (2g) anchoring rank 3 at $19,489 in July 2026. Taken together, Roam’s July 2026 product mix implies near-term portfolio reliance on Edibles leadership while Vapor Pens require SKU-level resets to recover rank and stabilize share.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
