Market Insights Snapshot
In the competitive cannabis market of Michigan, Rosslyn has shown a notable performance across various categories, with its most significant movements in the Concentrates and Vapor Pens categories. The brand's journey in the Concentrates category is particularly noteworthy, starting at rank 36 in October 2023 and making a significant leap to rank 18 by January 2024. This upward trend suggests a growing consumer preference for Rosslyn's concentrates in Michigan, underscored by a notable increase in sales from $116,906 in October 2023 to $230,037 in January 2024. However, the brand's performance in the Pre-Roll category tells a different story, with an initial rank of 99 in October 2023 and failing to secure a spot in the top 20 brands in subsequent months, indicating a potential area for improvement or a shift in consumer interest within this category.
Additionally, Rosslyn's entry into the Vapor Pens category in Michigan, although starting outside the top 20, shows promise with steady rankings of 83 in December 2023 and 80 in January 2024. This gradual improvement, although modest, hints at Rosslyn's potential to capture a niche market within the Vapor Pens category, despite starting from a lower baseline. The absence of Rosslyn from the top 20 in the Pre-Roll category after October 2023 and its initial absence in the Vapor Pens rankings could suggest strategic shifts or challenges in these segments. Nonetheless, the brand's overall trajectory in Michigan, particularly in Concentrates, indicates a strong and growing presence that could be leveraged to bolster its standings in less dominant categories.
In the competitive landscape of the concentrates category in Michigan, Rosslyn has experienced notable fluctuations in its ranking over the last few months, indicating a dynamic position within the market. Starting from a rank of 36th in October 2023, Rosslyn managed to improve its standing to 26th in November, dipped to 34th in December, before climbing to 18th in January 2024. This trajectory suggests a resilience and potential growth momentum for Rosslyn, despite facing stiff competition. Notably, Gas Station has consistently outperformed Rosslyn, securing higher ranks and narrowly edging out Rosslyn in January 2024 with a 17th place. On the other hand, Rosslyn has managed to surpass other competitors such as Pleasantrees, Lit Labs, and Strait-Fire in terms of rank by January 2024, showcasing its ability to navigate the competitive dynamics of the Michigan concentrates market effectively. The fluctuating ranks and close sales figures among these brands highlight the competitive intensity in the category, underscoring the importance for Rosslyn to maintain its upward trajectory and capitalize on market opportunities.
In January 2024, Rosslyn's top-performing product was Chem Dog x Champagne Patties Infused Pre-Roll (1g) from the Pre-Roll category, maintaining its December 2023 rank at number 1 with sales figures reaching 3920 units. Following closely, Dank Juice Cold Cure Rosin (1g) and ClsterFck Cold Cure Rosin (1g), both from the Concentrates category, secured the 2nd and 3rd positions respectively, marking their first appearance in the rankings. The fourth place was taken by Animal Face (3.5g) from the Flower category, which saw a significant jump from its previous 5th position in October 2023. Lastly, Cherry Cake Cold Cure Live Rosin (1g), also from the Concentrates category, entered the rankings at the 5th position, showcasing Rosslyn's dominance in the Concentrates market this month.