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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Edible held 53.62% share in July 2026 while Flower accounted for 46.38%, and the mix tilted toward Edible as Flower fell 42.99% month over month versus a 4.01% month-over-month dip in Edible. Year over year, Flower expanded 94.84% while Edible has no reported YoY figure, and the brand’s average price dropped 36.17% as overall sales rose 11.20% YoY, implying volume-led growth concentrated in lower-priced formats. With Edible at an average price of $4.44 versus $21.20 in Flower and Swell Farmacy ranked 36th in Edible in Arizona, the pattern implies the brand is leaning into value-accessible Edibles as a stabilizer while Flower remains volatile on a monthly basis.
The mix shift—Edible down only 4.01% MoM against Flower down 42.99% MoM, alongside a 36.17% average price decline and 11.20% YoY sales growth—suggests the brand is trading consumers into lower price points to protect unit throughput in Edible. Given the 94.84% YoY surge in Flower but its MoM retrenchment and a 36 rank in Arizona Edibles, the implication is that Swell Farmacy’s near-term positioning is price-sensitive and Edible-centric to maintain share consistency, while Flower becomes a cyclical upside lever rather than the base of the portfolio.
Competitive Landscape
Swell Farmacy sits at rank #36 in AZ Edible in July 2026, with no year-over-year rank available, and it slipped 1 position from #35 in June 2026 while the category leader Wyld held #1 with a -9.98% year-over-year sales change and OGEEZ stayed #2 with +10.74% year-over-year growth; meanwhile, Baked Bros improved from #4 to #3 alongside +27.68% year-over-year sales growth, and Gron / Grön eased from #3 to #4 with -1.76% year-over-year sales change. The one-position dip from #35 to #36 despite competitors’ mixed trends—such as Wana edging from #6 to #5 with +6.97% year-over-year sales—signals that Swell Farmacy’s near-peak rank in June 2026 did not convert into sustained momentum, implying a need to outpace midshelf movers to reclaim a top-35 foothold.
Notable Products
Wedding Cake (14g) led the movement in July 2026 with a -73.6% month-over-month decline and slid to rank 6, while Berry Peach Gummies (100mg) held rank 1 despite a -4.3% dip. Apple Mango Gummies (100mg) fell -17.8% at rank 3, and Grape Watermelon Gummies (100mg) dropped -7.1% at rank 2, indicating pressure on the edible core even as Strawberry Banana Gummies (100mg) rose +24.4% to rank 4. With four of the top ten concentrated in Edibles and Durban (14g) gaining +9.6% at rank 5 against a steep flower contraction, the mix implies Swell Farmacy is leaning on gummies for volume while flower volatility is reshaping which SKUs anchor the basket.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
