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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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Alfalfa Valley Farms leaned into a two-tier mix in October 2026: Flower held 54.65% share with 58.56% YoY growth but a -11.03% MoM dip, while Pre-Roll sat at 28.48% share with 1.67% YoY and 6.77% MoM growth. The smaller formats accelerated: Vapor Pens reached 11.33% share with 87.78% YoY and 21.24% MoM growth, and Concentrates climbed to 5.54% share with 143.77% YoY and 28.17% MoM growth. With the average price up 22.98% YoY against brand sales up 41.27% YoY and Flower ranked 23rd in Oregon, the pattern implies volume is expanding alongside trading up, while the -11.03% MoM in Flower signals near-term elasticity or supply rotation rather than a category exit.
The mix shift concentrates risk and opportunity: a 54.65% Flower anchor coupled with double‑digit MoM gains in Vapor Pens (+21.24%) and Concentrates (+28.17%) indicates the brand is diversifying into higher-velocity niches without ceding the core, while Pre-Roll’s modest 1.67% YoY but 6.77% MoM rise suggests tactical promo or distribution lift in October 2026. Given the 23 rank in Oregon Flower and a 58.56% YoY Flower increase versus a -11.03% MoM, the near-term positioning favors defending Flower share while using the momentum in Vapor Pens and Concentrates to hedge seasonal Flower volatility and support sustained 41.27% YoY brand growth through mix-led margins.
Competitive Landscape
Alfalfa Valley Farms sits at rank #23 in October 2026, improving 22 positions from #45 year over year, yet slipping 3 spots from #20 in July 2026 and off a peak of #16 reached in August 2026; in contrast, Oregrown climbed from #8 to #1 with 147.4% YoY sales growth while Grown Rogue moved from #3 to #2 with 37.9% YoY growth, indicating the leaders are widening separation at the top even as Alfalfa Valley Farms advances from the mid-pack.
Notable Products
Alfalfa Valley Farms leaned on fresh releases in October 2026, with 48 new products generating 60.3% of sales and new items such as Gunnpowder (Bulk) entering the top lineup. That level of turnover means most sales come from products introduced within the last six months.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
