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Sep-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In September 2026, Discount Canna Club’s mix tilted further toward Flower at 47.56% share as Flower sales rose 46.20% year over year and 3.35% month over month, while Pre-Roll held 27.96% share with a -20.51% YoY but an 11.27% MoM rebound. Vapor Pens slipped to 15.14% share with -22.75% YoY and -11.03% MoM, and Concentrates contracted to 9.34% share with -41.24% YoY and -36.71% MoM; together these shifts contributed to a -3.10% brand-level YoY despite a -11.35% YoY move in average price. The pattern implies the brand is leaning into Flower momentum to offset declines in Vapor Pens and Concentrates, concentrating volume where elasticity is favorable while accepting category-level retrenchment elsewhere.
Given a Flower rank of 69 in Massachusetts and a top-category average price of $29.81 versus a portfolio average price of $19.74, the mix is migrating toward a higher-ticket anchor even as Pre-Rolls deliver MoM recovery at lower price points (11.27% MoM with $11.40 average). With Vapor Pens down 11.03% MoM and Concentrates down 36.71% MoM, the September 2026 configuration points to a barbell positioning: protect Flower share gains to lift perceived value while using Pre-Roll MoM momentum to preserve traffic, accepting near-term share losses in oil-based formats until demand stabilizes.
Competitive Landscape
Discount Canna Club sits at rank #69 in September 2026, improving 32 places from #101 year over year, but slipping 2 positions from #67 in June 2026 while still trailing its peak of #60 from February 2026; in contrast, Perpetual Harvest climbed from #4 to #1 alongside a 124.1% YoY sales increase, and Simply Herb moved from #1 to #3 with a -16.6% YoY sales change, indicating that Discount Canna Club’s upward YoY rank delta is occurring amid volatile top-tier reshuffling. The combination of a 32-place YoY gain and a 2-rank quarter-over-quarter softening implies that Discount Canna Club is recovering share on a yearly horizon but lacks sustained momentum to re-test its February 2026 peak without near-term catalysts.
Notable Products
Purple Punch Snowballs (1g) posted the headline move in September 2026 with a +59.5% month-over-month surge to roughly $17,001 and climbed to rank 4, while NYC Diesel Diamond Infused Pre-Roll 2-Pack (1g) fell -16.7% and slid to rank 10. Pre-Rolls occupied 6 of the top 10 ranks, led by single-gram formats at ranks 1–3 alongside a 5-pack at rank 5, whereas Flower placements concentrated lower at ranks 4 and 9. This pattern implies Discount Canna Club is leaning into Pre-Roll-led velocity with selective Flower bets that can scale MoM when promoted.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
