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Jun-2024
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Overview
Market Insights Snapshot
GOAT Extracts (MO) has shown significant improvement in the Concentrates category in Missouri, climbing from 8th place in March 2024 to 2nd place by June 2024. This upward trajectory is indicative of the brand's growing popularity and market penetration within this category. The sales figures reflect this positive trend, with a notable increase from $239,766 in March to $421,447 in June. However, their performance in the Flower category has been less consistent, failing to break into the top 30 in April and maintaining lower ranks in other months, suggesting potential challenges in this segment.
In the Pre-Roll category, GOAT Extracts (MO) has had a mixed performance. They managed to climb from 64th place in March to 55th in April, but then failed to maintain a consistent ranking, dropping out of the top 30 by June. This inconsistency could be a concern for the brand's market strategy in this category. On the other hand, their performance in the Vapor Pens category has shown a slight improvement, moving from 56th in March to 55th in June, indicating a slow but steady growth. The brand's ability to stay within the top 30 in this category across the months suggests a stable presence, albeit with room for improvement.
Competitive Landscape
In the competitive landscape of the Missouri concentrates market, GOAT Extracts (MO) has shown a notable upward trajectory in its rankings and sales over recent months. Starting from the 8th position in March 2024, GOAT Extracts (MO) climbed to the 3rd spot by April and May, eventually securing the 2nd position in June. This impressive rise indicates a significant increase in consumer preference and market penetration. In contrast, Elevate (Elevate Missouri) experienced fluctuations, peaking at the 1st position in April and May but dropping to 4th in June. Meanwhile, Vivid (MO) consistently held strong, moving from the 2nd position to the top spot in June. Proper Cannabis maintained a steady presence, fluctuating between the 3rd and 4th positions. The dynamic shifts in rankings underscore the competitive nature of the market, with GOAT Extracts (MO) emerging as a formidable contender, particularly as it continues to gain ground against established brands.
Notable Products
In June 2024, the top-performing product from GOAT Extracts (MO) was Pro Punch THCa Diamonds (1g) in the Concentrates category, securing the number one rank with sales of 1249 units. Banana Dream THCa Diamonds (1g) maintained its second position from May to June 2024. Girl Scout Cookies Live Diamonds (1g) dropped from the top rank in May to second place in June, showing a notable shift. Hawaiian Punch Diamonds (1g) climbed to the third position in June, up from fifth in May. Legend OG Diamonds (1g) remained consistent, holding the fourth rank for two consecutive months.
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