Market Insights Snapshot
In the Missouri market, GOAT Extracts (MO) has shown a steady performance in the Concentrates category, maintaining a position in the top 10 brands from July to October 2023. While the brand's rank fluctuated slightly, moving from 4th place in July to 7th in September, and then bouncing back to 5th in October, it's evident that the brand has managed to secure a strong foothold in this category. However, it's also worth noting a slight downward trend in sales over this period, indicating a need for the brand to perhaps reevaluate their strategies in this category.
On the other hand, in the Flower and Pre-Roll categories, GOAT Extracts (MO) has struggled to break into the top 20 brands in Missouri, ranking 48th and 51st respectively in October 2023. This is a clear area of improvement for the brand. Additionally, in the Vapor Pens category, the brand was not ranked in the top 20 in October, indicating a significant drop from its 57th position in September. This lack of ranking suggests a decrease in market share for GOAT Extracts (MO) in the Vapor Pens category, which is something the brand should look into addressing.
In the Missouri concentrates market, GOAT Extracts (MO) has been consistently performing well, maintaining a position within the top 7 brands from July to October 2023. However, it's worth noting that there has been a slight downward trend in their ranking, moving from 4th place in July to 7th in September, before bouncing back to 5th in October. This fluctuation in ranking is mirrored in their sales, which have seen a general decrease over the same period. In contrast, Head Change and Proper Cannabis have consistently held the top two spots, although both have also experienced a decline in sales. Interestingly, Cloud Cover (C3) and Sinse Cannabis have shown a more volatile performance, with Cloud Cover (C3) jumping from 10th to 4th place between September and October, and Sinse Cannabis fluctuating between 6th and 8th place. These shifts in the competitive landscape could present both challenges and opportunities for GOAT Extracts (MO) in the future.
In October 2023, the top-performing product from GOAT Extracts (MO) was 'Moonrocks (1g)', maintaining its number one ranking from previous months with 1181 units sold. The second and third spots were occupied by new entries 'Pro Punch THCa Diamonds (1g)' and 'Purple Haze Badder (1g)', selling 953 and 942 units respectively. 'THC Isolate (1g)', which previously held second or third position, dropped to the fourth spot with 671 units sold. The fifth position was also a new entry, 'GMO Diamonds (1g)', with 610 units sold. This data indicates a shift in customer preference towards new products in the month of October.