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Jun-2024
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Overview
Market Insights Snapshot
Hundred Percent Labs has shown varied performance across different categories and states. In Ohio, the brand has experienced significant fluctuations in the Concentrates category. Starting at rank 14 in March 2024, the brand dropped to rank 26 in April but managed to recover to rank 12 in May, before slightly declining to rank 14 in June. This movement suggests a volatile yet resilient presence in the Concentrates market. However, the Flower category tells a different story. The brand failed to break into the top 30 rankings for the past four months, indicating a struggle to establish a foothold in this particular segment.
When analyzing sales trends, it's evident that Hundred Percent Labs has faced challenges in maintaining consistent sales figures. In the Concentrates category in Ohio, there was a notable dip from March to April, followed by a recovery in May and a slight decline in June. This inconsistency could be attributed to market competition or changing consumer preferences. The Flower category, on the other hand, shows a steep decline in sales from March to June, which aligns with their inability to rank within the top 30 brands. This indicates that while the brand has potential in the Concentrates market, it needs to reassess its strategy and offerings in the Flower category to improve its market presence.
Competitive Landscape
In the Ohio concentrates market, Hundred Percent Labs has experienced notable fluctuations in its ranking and sales over the past few months. After a dip in April 2024 where it fell to 26th place, the brand rebounded to 12th place in May and settled at 14th in June. This volatility contrasts with competitors like Moxie, which maintained a relatively stable position around the 10th to 12th ranks, and Firelands Scientific, which saw a significant drop from 6th to 16th place by June. Meanwhile, Neighborgoods and The Standard have also shown some instability, but not as pronounced as Hundred Percent Labs. These shifts indicate a competitive and dynamic market, where maintaining a consistent rank is challenging. For Hundred Percent Labs, the ability to bounce back suggests resilience, but the brand may need to focus on strategies to stabilize its position and capitalize on the market's fluctuations to drive sustained growth.
Notable Products
In June 2024, the top-performing product from Hundred Percent Labs was Jokerz Crumble Infused Meat Pie (4.1g) in the Flower category, achieving the number one rank with sales of 185 units. Lemon Grenades Shatter (0.98g) in the Concentrates category maintained its second place from May, showing consistent performance with sales of 140 units. Creamsicle Mintz x Nila Wafer Crumble Infused (2.83g), also in the Flower category, dropped to third place after leading in May. Tropicana Banana Shatter (0.97g) debuted at fourth place in the Concentrates category with 123 units sold. Sour Garlic Cookies Live Resin (0.94g) fell from third to fifth place in the Concentrates category, indicating a significant drop in sales to 59 units.
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