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Aug-2025
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Overview
Market Insights Snapshot
In the state of Illinois, Realeaf Botanicals has shown fluctuating performance across different cannabis categories. In the Pre-Roll category, the brand's ranking has been outside the top 30, indicating a challenging market position. Despite not breaking into the top tier, there was a notable increase in sales from June to July, with sales jumping from $16,727 to $29,080. This suggests that while the brand struggles with ranking, there is a potential growth in consumer interest or market penetration in this segment. However, by August, the absence of a ranking signifies that they did not maintain momentum or were overtaken by competitors.
In contrast, the Vapor Pens category presents a different story for Realeaf Botanicals in Illinois. The brand entered the rankings in July at position 76 and slightly improved to 81 in August. This gradual improvement, albeit modest, indicates a positive trend in consumer acceptance or distribution effectiveness for their vapor pen products. The continuous presence in the rankings, despite not being in the top 30, could signal a strategic opportunity for Realeaf Botanicals to capitalize on growing market segments or refine their offerings to climb higher in the coming months.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, Realeaf Botanicals has seen fluctuating rankings, notably entering the top 100 in July 2025 at rank 76 and slipping to 81 by August. This indicates a challenging market environment where brands like Nature's Grace and Wellness and Breez maintain a stronger presence, despite not always appearing in the top 20. For instance, Nature's Grace and Wellness, although not in the top 20, showed a significant sales increase from May to July, suggesting a robust market strategy. Meanwhile, Grow Sciences experienced a decline in sales from June to July, which might have contributed to Realeaf Botanicals' opportunity to climb the ranks. However, Realeaf's lower sales figures compared to these competitors highlight the need for strategic adjustments to enhance market share and improve brand visibility.
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Notable Products
In August 2025, the top-performing product from Realeaf Botanicals was the Fyre Lyte Infused Pre-Roll (1g), maintaining its first-place rank consistently since May 2025, with a notable sales figure of 374 units. The Mighty Rayne Drops - Pineapple Gummy (100mg) rose to second place, showing improvement from its fifth position in July. The Fyre OG Pre-Roll 2-Pack (1g) held the third spot, demonstrating a stable performance after fluctuating between second and fifth place in previous months. New entries in the rankings for August were the Strawberry Fields Distillate Cartridge (1g) and White Gusherz Distillate Disposable (1g), both securing the fourth position. This reflects a diversification in consumer preferences towards vapor pens alongside traditional pre-rolls and edibles.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
