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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Realeaf Botanicals is stocked at 37 licensed dispensaries across Illinois, with the deepest coverage in Chicago, Darien, East Dubuque, Elgin, and Moline. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Realeaf Botanicals concentrated 83.96% of July 2026 sales in Vapor Pens, where year-over-year fell 14.47% and month-over-month declined 41.00%, while the brand’s overall average price dropped 36.48% YoY and total brand sales slid 10.32% YoY. Edible expanded to an 7.94% share with 252.97% YoY and 142.23% MoM growth, whereas Pre-Roll contracted to 2.52% share with -70.07% YoY and -54.03% MoM, and Concentrates rose 29.31% MoM despite a -22.43% YoY decline. Flower held 3.25% share with a 1.89% MoM gain and Tincture & Sublingual edged down 6.55% MoM, while Topical dropped 56.44% MoM and 72.98% YoY; in Illinois Vapor Pens, the brand sat at rank 17. The mix shift implies dependence on a weakening core category offset by rapid Edible expansion and tactical Concentrates stabilization, a setup where reallocating assortment toward faster-growing formats can absorb Vapor Pen volatility while preserving scale at a mid-pack rank position.
With Vapor Pens still the anchor at 83.96% share but declining 41.00% MoM and 14.47% YoY, and Edible adding 7.94% share on 142.23% MoM and 252.97% YoY gains, July 2026 points to a portfolio rebalancing opportunity rather than a uniform downturn. The brand’s -36.48% YoY average price move alongside a -10.32% YoY sales change suggests pricing is being used to defend volume in the core while Edible and Concentrates (up 29.31% MoM) provide incremental headroom; combined with a rank of 17 in Illinois Vapor Pens and steep pullbacks in Pre-Roll (-54.03% MoM) and Topical (-56.44% MoM), the pattern implies near-term pricing and promotional intensity in Vapor Pens paired with investment in Edible to shift share mix toward higher-growth segments without abandoning the category where distribution depth currently resides.
Competitive Landscape
Realeaf Botanicals sits at rank #17 in Illinois Vapor Pens in July 2026, down 2 positions year over year from #15 while sliding 5 spots since April 2026 when it was #12, and it remains 6 places below its May 2026 peak at #11; in contrast, &Shine held #1 year over year with an 11.1% sales lift and Joos advanced from #6 to #4 alongside a 31.9% YoY sales increase, indicating Realeaf’s relative share is being pressured at both the top and the fast-rising mid-tier. The pattern of a 2-rank YoY decline and a 5-rank three-month fade implies a loss of velocity versus leaders that are either stable at the top or climbing, signaling that without a near-term mix or distribution shift Realeaf Botanicals is likely to cede further rank to incumbents and ascendants.
Notable Products
Skyy - Strawberry Fields Distillate Cartridge (1g) posted the steepest decline at -62.1% month over month, sliding to rank 3, while Skyy - Strawberry Fields Distillate Disposable (1g) also dropped -52.9% at a tied rank 9; this double hit in one flavor points to a demand reset in Vapor Pens even as two Edible SKUs hold the top two ranks. Mighty Rayne Drops - Blueberry Gummy (100mg) sits at rank 1 and Mighty Rayne Drop - Watermelon Macro Gummy (100mg) at rank 2, with Edibles representing 3 of the top 10 SKUs and concentrating leadership despite Vapor Pens occupying ranks 3 through 7 and 9. With one Vapor Pens flavor pair retrenching by more than -50% while Edibles anchor ranks 1 and 2, the mix implies Realeaf Botanicals is tilting toward gummy-led velocity rather than flavor-based pen extensions, suggesting near-term allocation should favor Edibles over incremental pen variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
