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Nov-2025
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Overview
Market Insights Snapshot
In examining the performance of Realeaf Botanicals across various product categories in Illinois, there are notable movements and trends worth mentioning. In the Concentrates category, the brand has shown a steady improvement, climbing from outside the top 30 in August to 34th place by November. This upward trajectory is indicative of increasing consumer interest and possibly strategic marketing efforts. However, the Edibles category tells a different story, with Realeaf Botanicals not breaking into the top 50 until November, where they landed at 56th place. This suggests that while there is some traction, the brand may need to focus on enhancing its presence in this segment to compete more effectively.
For the Flower and Pre-Roll categories in Illinois, Realeaf Botanicals appears to be facing challenges. The brand did not rank within the top 30 for Flower, finally appearing at 88th place in November. This indicates a significant opportunity for growth, should they decide to prioritize this category. In contrast, the Pre-Roll category saw some fluctuation, with rankings ranging from 49th in October to 60th in November, suggesting a volatile performance. Vapor Pens, however, remain a stronghold for the brand, consistently ranking around the 30th position, though there was a slight dip from 28th to 31st in October before recovering to 30th in November. This consistency suggests a stable consumer base, although the brand might benefit from strategies aimed at climbing higher in the rankings.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, Realeaf Botanicals has shown a fluctuating performance over recent months. Despite a consistent presence in the rankings, Realeaf Botanicals experienced a slight decline from 28th place in August 2025 to 31st in October, before recovering to 30th in November. This trend suggests a need for strategic adjustments to regain momentum against competitors like Breeze Canna, which maintained a stronger position, ranking between 23rd and 28th over the same period. Additionally, Revolution Cannabis and Cookies have also shown competitive sales figures, with Revolution Cannabis experiencing a notable drop from 22nd to 32nd, indicating potential market volatility. Meanwhile, Redbud Roots maintained a stable position, suggesting a steady consumer base. For Realeaf Botanicals to enhance its market position, focusing on differentiating its product offerings and leveraging targeted marketing strategies could be key to capturing a larger share of the Illinois vapor pen market.
Notable Products
In November 2025, the top-performing product from Realeaf Botanicals was the Skyy Mango Burst Distillate Disposable (1g) in the Vapor Pens category, claiming the number one spot with sales of 599 units. Following closely was the Skyy Purple Urkle Distillate Disposable (1g), which ranked second, showing a slight decline from its previous third position in October. The Skyy Blackberry Kush Distillate Cartridge (1g) made a notable entrance by securing the third spot, marking its first appearance in the top rankings. The Mighty Rayne Drop Watermelon Macro Gummy (100mg) ranked fourth in the Edible category, maintaining a consistent presence since its debut. Lastly, the Skyy Banana Candy Distillate Disposable (2g) dropped to fifth place, moving down from its second position in September, indicating a shift in consumer preference within the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
