.svg){kind=small}
May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Realeaf Botanicals concentrated 89.33% of May 2026 sales in Vapor Pens, where year-over-year growth reached 133.60% and month-over-month expanded 30.72%, while category rank in Illinois Vapor Pens sat at 13. Edible held 3.44% share with a 185.08% year-over-year surge but a -54.17% month-over-month drop, and Pre-Roll at 3.37% share posted 1.24% year-over-year growth alongside a 41.18% month-over-month jump; this mix, coupled with a -23.20% year-over-year average price move to $30.02, implies volume-led expansion concentrated in one category despite volatile second-line contributions.
The tilt toward Vapor Pens at 89.33% share and a 30.72% month-over-month rise, contrasted with Edible’s -54.17% month-over-month swing and Concentrates’ -8.81% month-over-month dip, implies a positioning anchored in inhalable convenience rather than form-factor breadth. With a 13 rank in Illinois Vapor Pens and Pre-Roll’s 41.18% month-over-month lift versus Flower’s -22.67% month-over-month decline, the brand’s near-term leverage sits in reinforcing pen-led acquisition and using Pre-Roll as a secondary entry point, while Edible’s 185.08% year-over-year but small 3.44% share suggests cautious testing rather than a scale push.
Competitive Landscape
Realeaf Botanicals sits at rank #13 in IL Vapor Pens in May 2026, improving 14 positions year over year from #27 while gaining 12 spots since February 2026 from #25 to #13; this new peak at #13 in May 2026 coincides with top-tier competitors mostly holding or slipping, as &Shine held #1 with a -2.48% YoY sales change and Select rose from #3 to #2 despite a -5.37% YoY decline, whereas Joos fell from #2 to #3 alongside a -39.65% YoY contraction; the combination of Realeaf Botanicals’ 14-rank YoY climb and a 12-rank improvement over three months, against peers posting -11.40% and -16.51% YoY sales declines for RYTHM (#5 to #4) and Savvy (#4 to #5) respectively, implies that Realeaf Botanicals is converting category volatility into share gains rather than relying on overall market expansion.
Notable Products
Skyy - Blood Moon Distillate Cartridge (1g) posted the largest month-over-month gain at +84.6% while rising to rank 3 in May 2026, contrasting with Mighty Rayne Drop - Watermelon Macro Gummy (100mg) falling -53.5% at rank 2. Skyy - Strawberry Fields Distillate Cartridge (1g) climbed +66.9% to rank 4, whereas Mighty Rayne Drops - Blueberry Gummy (100mg) declined -43.7% despite holding rank 1. With six of the top ten in Vapor Pens, the shift toward cartridges over edibles implies Realeaf Botanicals is tilting assortment and demand toward inhalables.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
