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Oct-2025
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Overview
Market Insights Snapshot
Realeaf Botanicals has exhibited varied performance across different categories and states, with notable trends in Illinois. In the Concentrates category, the brand entered the top 40 rankings in September 2025, securing the 38th position, and maintained this rank into October. This suggests a steady presence in a competitive market segment. However, in the Pre-Roll category, Realeaf Botanicals was not present in the top 30 rankings for any of the months analyzed, indicating potential challenges in this area. Despite this, the brand's sales in the Vapor Pens category showed fluctuating rankings, moving from 76th in July to 84th in September, before dropping out of the top 30 in October. This decline may point to increased competition or shifting consumer preferences in the state.
While Realeaf Botanicals did not achieve top rankings in some categories, the sales figures indicate areas of potential growth and challenges. For instance, the brand's sales in the Concentrates category increased from September to October, suggesting a positive reception among consumers in Illinois. Conversely, the absence of rankings in the top 30 for the Pre-Roll category across all months highlights a need for strategic improvements. These insights reveal a mixed performance across categories, with certain areas showing promise and others requiring attention to enhance market presence and consumer engagement.
Competitive Landscape
In the competitive landscape of the concentrates category in Illinois, Realeaf Botanicals has shown a steady presence, ranking 38th in both September and October 2025. This consistent ranking indicates a stable position in the market, although it suggests room for growth when compared to competitors. For example, Mile High Melts has demonstrated a more dynamic performance, improving its rank from 37th in July to 30th by October, with sales figures significantly higher than Realeaf Botanicals. Meanwhile, Verano, despite not being ranked in recent months, had a strong showing in July with sales that were notably higher than those of Realeaf Botanicals. The absence of Realeaf Botanicals from the top 20 in July and August suggests they were not a leading player during those months, highlighting the competitive pressure from brands like #Hash and Bullet Train Extracts, which have fluctuated in ranks but maintained visibility. For Realeaf Botanicals, these insights underscore the importance of strategic initiatives to enhance market presence and sales performance in the coming months.
Notable Products
In October 2025, Fyre OG Pre-Roll 2-Pack (1g) from Realeaf Botanicals maintained its top position in the Pre-Roll category, achieving a notable sales figure of 404 units. The White Runtz Bubble Hash Temple Ball (1g) emerged as a strong contender in the Concentrates category, securing the second rank. The Hybrid RSO Dablicator (1g) held steady at rank three in Concentrates, reflecting consistent performance from September to October. Blueberry Dreams Distillate Cartridge (1g) remained in fourth place among Vapor Pens, indicating stable demand. Mighty Rayne Drops - Pineapple Gummy (100mg) saw a slight decline, moving to fifth place in the Edible category from its previous third position in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
