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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Seed & Smith’s mix skewed heavily to Pre-Roll at 69.30% share, with category sales up 119.44% year over year and 7.58% month over month, while Vapor Pens fell to 17.03% share with sales down 64.21% YoY and 46.82% MoM. Concentrates held 7.88% share with sales down 41.72% YoY and 39.64% MoM, and Flower slipped to 5.79% share with an 84.03% YoY decline and 78.48% MoM drop; against this mix shift, the brand’s Pre-Roll rank in Colorado stood at 24. With average price up 24.90% YoY to $14.06 and Pre-Roll pricing at $12.07, the pattern indicates a deliberate tilt toward lower-priced Pre-Rolls to offset steep contractions in Vapor Pens and Flower.
The acceleration in Pre-Roll (+119.44% YoY; +7.58% MoM) alongside sharp retrenchment in Vapor Pens (-64.21% YoY; -46.82% MoM) and Flower (-84.03% YoY; -78.48% MoM) positions Seed & Smith as a Pre-Roll-led brand whose category concentration could constrain resilience if Pre-Roll demand normalizes. Holding rank 24 in Colorado Pre-Rolls while overall brand sales declined 22.46% YoY suggests competitive headroom within a single category but limited diversification leverage, implying that sustaining momentum will depend on defending Pre-Roll velocity while selectively rebuilding presence in Vapor Pens or Concentrates where declines of 46.82% MoM and 39.64% MoM, respectively, signal near-term share forfeiture.
Competitive Landscape
Seed & Smith sits at rank 24 in CO Pre-Roll for May 2026, improving 28 positions from rank 52 year over year, and climbing 22 spots from rank 46 in February 2026 to its peak rank 24 in May 2026; meanwhile, category leaders such as Cali-Blaze held rank 1 both year over year and in May 2026 while growing sales by 29.33%, and Spectra advanced from rank 10 year over year to rank 5 with 121.54% sales growth, indicating that Seed & Smith’s rapid rank ascent is closing distance on the top tier but still trails brands converting growth into top-5 positions.
Notable Products
Pinot Nova Pre-Roll (1g) posted the largest month-over-month gain at +77.3%, jumping into rank 3 while Melon Infused Pre-Roll 5-Pack (3.5g) fell -11.3% to rank 4, indicating a sharp shift within the Pre-Roll lineup. Pineapple Infused Pre-Roll (1g) held rank 1 with +26.6% growth and $43,969 in May 2026, while Strawberry Kiwi Infused Pre-Roll 5-Pack (5g) was stable at rank 2 with +0.4%, meaning three of the top four are Pre-Rolls and Pre-Rolls account for four of the top ten overall. This pattern implies Seed & Smith is leaning into single-stick and flavored Pre-Roll traction while multi-pack volatility suggests pack-size experimentation rather than broad category weakness.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
