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Where to Buy
Aura (OR) is stocked at 34 licensed dispensaries across Oregon, with the deepest coverage in Salem, Portland, Bend, Eugene, and Lincoln City. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
In July 2026, Aura (OR) operated as a single-category brand with Vapor Pens at 100.0% mix, pairing an 82.2% year-over-year sales increase with a -4.7% month-over-month dip; the brand’s average price moved up 12.5% YoY while unit velocity likely tightened given the MoM decline. Within Oregon Vapor Pens, the brand sat at rank 43, indicating wide room between price-led gains and market penetration, and the concentration in one category amplifies sensitivity to category-level swings. The pattern implies Aura (OR) is leaning on pricing and a concentrated SKU set to drive annual growth, but short-term softness and a middle-lower rank suggest the strategy compresses MoM momentum when category demand cools.
The combination of a 12.5% YoY price lift and an 82.2% YoY sales rise alongside a -4.7% MoM decline signals that July 2026 volume did not fully keep pace with earlier-month trends, which can pressure rank 43 positioning in Oregon if sustained. With 100.0% of revenue in Vapor Pens, any further MoM softness will translate directly to share loss against the state category curve, while the elevated price point can sustain YoY revenue but risks incremental unit attrition if competitors discount. The implication is that Aura (OR) needs either mix diversification or sub-segment rebalancing within Vapor Pens to convert annual pricing power into steadier monthly rank progression.
Competitive Landscape
Aura (OR) sits at rank #43 in OR Vapor Pens in July 2026, improving 14 positions from #57 year over year, but slipping 2 spots from #45 in April 2026 while still trailing its March 2026 peak at #36; meanwhile, Buddies moved from #2 to #1 and Entourage Cannabis / CBDiscovery fell from #1 to #2 as its sales contracted 33.36%, indicating that Aura (OR)’s YoY climb coexists with short-term volatility that suggests a mid-tier ceiling unless near-peak momentum from March 2026 is reestablished.
Notable Products
Watermelon Cured Resin Cartridge (1g) posted the steepest retreat in July 2026 with a -68.6% month-over-month drop to $3,972 and slid to rank 4, while Strawberry Jam Flavored Cured Resin Cartridge (1g) also contracted by -23.6% as Blueberry Cookies Flavored Cured Resin Disposable (1g) fell -50.0% to rank 8. Offsetting the declines at the top, Sour Mango Cured Resin Cartridge (1g) surged +50.3% to rank 1 and Grape Distillate Cartridge (1g) jumped +77.9% into the top 5, indicating momentum is consolidating in a few leaders even as mid-pack SKUs lose velocity. With Vapor Pens accounting for all top-ten listings and at least four of the top ten concentrated in cured resin cartridges, July 2026 points to a portfolio skew toward cartridges over disposables. The pattern implies Aura (OR) is leaning into flavor-led cured resin cartridges to anchor share while pruning or repositioning weaker disposable variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
