Market Insights Snapshot
In the Capsules category, Massachusetts-based Manna Molecular Science maintained a steady position at rank 6 from June to August 2023. However, it's worth noting that the brand didn't make it to the top 20 in September. This could be seen as a negative indicator, especially given the drop in sales from 1859 in June to 682 in August. On the other hand, in the Edible category, while the brand's ranking hovered around the high 80s, there was a noticeable increase in sales from 1073 in June to 810 in July.
When it comes to the Topical category, Manna Molecular Science showed a relatively stable performance. The brand consistently ranked within the top 20 from June to September 2023, fluctuating slightly between ranks 16 and 18. Sales in this category also remained robust, with a peak of 1797 in July. While the brand's performance across categories presents a mixed picture, the consistent ranking and strong sales in the Topical category certainly stand out as a positive highlight.
In the Topical category within Massachusetts, Manna Molecular Science has shown a relatively stable ranking, fluctuating slightly between 16th and 18th place from June to September 2023. However, it's worth noting that despite their stable ranking, their sales have seen a significant increase from June to July, nearly doubling. In comparison, Sanctuary Medicinals and Heritage CBD have consistently ranked higher than Manna Molecular Science, but their sales have shown a decreasing trend. On the other hand, Wave Hemp and Western MA Hemp Inc., despite ranking lower, have shown an increase in sales, particularly in September. This indicates that while Manna Molecular Science has maintained its position, the competition is intensifying, with lower-ranked brands showing potential for growth.
In September 2023, the top-performing product from Manna Molecular Science was the CBD Xtra Strength Patch (36.3mg CBD, 2.1mg THC) from the Topical category, maintaining its position from the previous two months. It significantly increased its sales to 284 units, up from 165 units in August. The Manna Speed Tabs - Space Berry Tabs 20-Pack (100mg) from the Capsules category, which held the second position in August, didn't have any sales data for September. The Speed Tabs - Sleep Mellow Mint 20-Pack (50mg) from the Edible category, which was the third-best performing product in August, also lacked sales data for September. The absence of these products in September's sales data suggests a potential stockout or discontinued production.