Market Insights Snapshot
In the Missouri market, the performance of Mo' Dank varied across different categories. The brand showed a significant upward movement in the Concentrates category, improving its rank from 21 in July to 16 in August. However, the brand couldn't maintain this momentum and fell to 24 in September and further to 29 in October. Despite this, sales increased from July to August, indicating a potential growth opportunity. The brand's performance in the Edibles category was relatively stable, maintaining a rank in the 40s. However, it's worth noting that despite maintaining a similar rank, sales in October were significantly lower than the previous months.
Mo' Dank demonstrated a strong performance in the Flower category, improving its rank dramatically from 43 in July to 18 in August and September. This is an impressive feat considering the competitive nature of this category. However, the brand experienced a slight drop in October, falling to a rank of 26. The Pre-Roll category is where Mo' Dank truly shines, consistently ranking in the top 10 from July to October. This consistency in ranking is coupled with a steady sales performance, indicating a strong foothold in this category. In contrast, the Vapor Pens category appears to be a challenging area for Mo' Dank, with the brand ranking in the 60s and sales showing a mixed trend.
In the Flower category within Missouri, Mo' Dank has seen a significant rise in rank from July to August 2023, moving from 43rd to 18th place, and maintaining this position in September. However, there was a slight drop in October, with the brand falling to 26th. In comparison, Cookies has shown a steady improvement in rank, while In The Flow has remained fairly stable but below Mo' Dank. Interestingly, Bison has seen a significant jump in rank in October, surpassing Mo' Dank. Farmer G, on the other hand, has consistently ranked higher than Mo' Dank, but has seen a downward trend in rank. In terms of sales, Mo' Dank experienced a surge from July to September, but saw a decrease in October. This is in contrast to Bison, which saw a significant increase in sales in October, and Farmer G, which has been experiencing a decline. These trends suggest a highly competitive market with frequent changes in brand performance.
In October 2023, the top-performing product from Mo' Dank was the 'High Fructose Corn Syrup Pre-Roll (0.5g)' which came in first place with sales of 9029 units. The second place was taken by 'Mo' Lite - Missouri Belle Pre-Roll (0.5g)', maintaining its position from the previous month, with a slight decrease in sales. The 'Gelato Cookies Pre-Roll (0.5g)' debuted in the ranking at the third position. The 'Mo'Lite - Banana OG Pre-Roll (0.5g)', which was a consistent performer in previous months, slipped to the fourth position. Lastly, the 'Apples and Bananas Pre-Roll (0.5g)' entered the ranking for the first time at the fifth position.