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Squishies is stocked at 111 licensed dispensaries across Michigan, with the deepest coverage in New Buffalo, Monroe, Kalamazoo, Lansing, and Adrian. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, Squishies operated as a single-category brand with Edible accounting for 100.0% of sales, posting a 1,234.4% year-over-year increase and a 46.2% month-over-month gain. The average price rose 21.8% year over year to $5.83 while unit momentum implied by the 46.2% MoM growth outpaced price movement within the month. With Edible concentration at 100.0% and a category rank of 49 in Michigan, the pattern implies Squishies is scaling rapidly inside one lane rather than broadening into adjacent formats, trading off diversification for accelerated share capture within Edibles.
The combination of 1,234.4% YoY growth and a 46.2% MoM lift, alongside a 21.8% YoY price increase, implies demand elasticity remains workable and that Edible-specific brand equity, not multi-category presence, is driving volume. Holding a rank of 49 in Michigan while posting triple-digit YoY growth suggests Squishies is still in an early penetration phase where velocity gains can move rank more than assortment expansion; this positioning favors deepening Edible distribution and pack-price architecture over near-term category diversification.
Competitive Landscape
Squishies sits at rank #49 in MI Edible in October 2026, a climb of 74 positions from #123 year over year, and up 4 spots from #53 in July 2026, while still trailing its peak at #45 in June 2026; meanwhile, Wyld held #1 both year over year and in October 2026 despite a -22.4% YoY sales change, and Play Cannabis moved up from #12 to #5 on +39.3% YoY sales, indicating Squishies’ mid-pack ascent is occurring alongside leadership stability at the top and selective surges below. The combination of a 74-rank YoY improvement with only a 4-spot gain over the last three months signals momentum that is moderating into consolidation near the mid-40s, implying the next phase will require share capture from faster climbers rather than passively benefiting from category contraction at the top.
Notable Products
Squishies sells entirely through one format in October 2026, with Gummies at 100% of sales and the top 10 items capturing 96.7% of the brand’s volume. Two products, Boosted 3-Flavor Sativa Solventless Rosin Gummies 10-Pack (200mg) and Sour Rainbowz Rosin Gummies 10-Pack (200mg), together contribute 35.7%, so most of its sales ride on a tight set of gummy SKUs.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
