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Market Insights Snapshot
In September 2026, Dr. Consalter’s mix is fully concentrated in Edible at 100.0% share, with year-over-year sales up 45.27% and month-over-month up 14.41%. The average price fell 43.18% YoY while volume expanded enough to lift total sales, and the brand sits at rank 47 in Edible within Illinois. The pattern implies a single-category scale-up where price compression is converting to demand, but the mid-pack rank signals limited breadth and constrained headroom if price-driven gains taper.
The consolidation in one category alongside a 14.41% MoM lift and a 45.27% YoY gain, paired with a 43.18% YoY price decline, suggests the brand’s positioning is anchored in value within Edible rather than premium differentiation. Holding rank 47 while carrying 100.0% category dependence indicates customer acquisition is occurring at lower price points, which can sustain share capture in promotional windows but risks exposure if discount elasticity fades; the strategic implication is to leverage the current price-led traffic to build repeatable franchise cues before moving up from the 47th slot.
Competitive Landscape
Dr. Consalter sits at rank #47 in IL Edible in September 2026, improving 4 positions from #51 year over year and rising 17 spots from #64 in June 2026, reaching a new peak rank of #47 this month. Competitive momentum at the top is mixed: Incredibles advanced from #2 to #1 with 19.5% YoY sales growth while Wyld slid from #1 to #3 alongside a -8.0% YoY sales change, suggesting upside for mid-pack entrants when leaders diverge. The combination of a 4-rank YoY climb and a 17-rank three-month surge implies Dr. Consalter is transitioning from fringe placement toward the competitive middle, where sustained velocity gains could convert rank volatility into durable share.
Notable Products
Jemmy - THC/CBG 1:1 Watermelon Gummies 2-Pack (100mg THC, 100mg CBG) posted the largest month-over-month gain at +341.2% and reached rank 4, while Jemmy - THC/CBG 1:1 Scored Sour Watermelon Gummy (50mg THC, 50mg CBG) jumped +310.4% to rank 1. In contrast, Jemmy - THC/CBN 2:1 Grape Gummy (50mg THC, 25mg CBN) fell -51.9% at rank 3 as the Jemmy - THC/CBN 1:1 Grape Gummy (50mg THC, 50mg CBN) rose +54.7% to rank 2, implying a customer shift toward balanced or higher-CBG formats over higher-CBN ratios in September 2026. Four of the top ten are Watermelon or Cherry gummies, and three SKUs with declines over -50% (including -68.5% and -67.4% at ranks 6 and 7) indicate variety fatigue outside the surging CBG-led pairs. The September 2026 mix points to Dr. Consalter tilting assortment and inventory toward CBG-forward and 1:1 ratio gummies as the volume drivers, with premium price realization concentrated in the top two ranks at $8,176.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
