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Where to Buy
Triple Crown is stocked at 118 licensed dispensaries across Illinois and Oregon, 97 of them in Illinois, with the deepest coverage in Chicago, Springfield, Addison, East Peoria, and Mundelein. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Triple Crown concentrated 83.93% of July 2026 sales in Flower while Pre-Roll accounted for 13.95%, with Edible and Concentrates at 1.92% and 0.19% respectively; this mix shift coincided with a 11953.31% year-over-year brand sales surge and an 84.98% increase in average price to $30.18. Month over month, Flower declined 15.39% as Pre-Roll grew 123.22%, while Edible fell 13.48% and Concentrates rose 4.60%; in Illinois Flower ranked 40th, indicating the mix is still anchored to a mid-pack Flower position despite rapid Pre-Roll expansion.
The rapid 123.22% month-over-month expansion of Pre-Roll alongside a 15.39% Flower contraction implies a pivot toward more impulse and entry-price formats, reinforced by an 84.98% average price increase that may be shifting volume from larger Flower baskets into smaller, higher-price-per-unit items. With Concentrates down 76.55% year over year but up 4.60% month over month and Edible down 13.48% month over month, Triple Crown’s near-term positioning likely hinges on sustaining Pre-Roll share gains to offset Flower softness while using the 40th-place Flower rank in Illinois as a baseline to trade customers between categories without eroding overall share.
Competitive Landscape
Triple Crown sits at rank #40 in Illinois Flower in July 2026, improving 20 positions from #60 in April 2026, while its peak at #38 came in June 2026 before a 2-spot slip; meanwhile, category leaders are stable, with High Supply / Supply holding #1 despite a 3.0% year-over-year sales decline and RYTHM at #2 with a 20.8% year-over-year gain, indicating Triple Crown’s mid-pack ascent is occurring alongside a mix of contraction at the top and double-digit growth among nearest pace-setters, implying that sustaining share will require converting the recent 33% rank climb over three months into consistency against faster-growing incumbents.
Notable Products
Banana Sherbet (3.5g) posted the standout move in July 2026 with a +138% month-over-month surge to rank 2, while Banana Sherbet Smalls (7g) fell -38% to rank 9, indicating trade-up within the same strain family. King Louie Popcorn (7g) slid -24% to rank 3 as 98 Ghosts (3.5g) held rank 1 with no reported MoM, and MTF Popcorn (7g) declined -37% to rank 10, pointing to weakness in value and popcorn formats versus premium eighths. Six of the top ten are Flower SKUs, and the 98 Ghosts Popcorn (7g) variant still grew +26% at rank 6 even as other popcorns contracted, implying selective strength where brand equity is concentrated. The pattern signals a mix shift toward core eighths and select mid-size formats over discounted popcorn and smalls, steering Triple Crown toward premium-weighted positioning despite category breadth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
