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Where to Buy
Triple Crown is stocked at 99 licensed dispensaries across Illinois and Oregon, 82 of them in Illinois, with the deepest coverage in Chicago, Springfield, Addison, Carbondale, and Darien. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Triple Crown’s mix in August 2026 skews to Flower at 77.67% share, with a 17.09% month-over-month decline, while Pre-Roll holds 19.08% share with an 11.29% month-over-month increase; Edible sits at 3.14% share with a 9.36% month-over-month dip, and Concentrates is marginal at 0.11% share with a 32.77% month-over-month drop and a 97.09% year-over-year contraction. Despite brand-level sales up 2443.29% year over year and the average price up 56.28%, the category pivot is short-term: Pre-Roll is gaining relevance off a lower base as Flower softens, implying a rebalancing within inhalables that could stabilize average realized price near $26.40 while keeping Flower as the revenue anchor.
Positioning-wise, the 77.67% Flower concentration paired with rank 43 in Flower in Illinois suggests depth without broad category coverage, while the 11.29% month-over-month lift in Pre-Roll versus a 17.09% month-over-month decline in Flower indicates a shift toward convenience formats that may diversify basket entry. With Concentrates contracting 97.09% year over year and 32.77% month over month, and Edible down 9.36% month over month at a lower price tier, Triple Crown is trading attention toward adjacent inhalable formats rather than non-inhalables, implying a positioning that competes on potency-and-convenience within inhalables rather than multi-format breadth.
Competitive Landscape
Triple Crown sits at rank #43 in Illinois Flower for August 2026, slipping 3 positions from #46 in May 2026 while remaining 6 spots below its peak at #37 in June 2026; the lack of a year-over-year rank reading contrasts with The Botanist jumping to #4 with a +29 YoY rank change and 482.1% YoY sales growth, and diverges from RYTHM holding #2 with 36.5% YoY sales growth versus High Supply / Supply at #1 despite a 10.1% YoY decline; this rank path implies Triple Crown is hovering in the low-40s without clear momentum, and without a positive YoY reference point it risks ceding long-term share to competitors whose rank trajectories are either accelerating upward or defending top positions.
Notable Products
98 Ghosts Popcorn (7g) posted the largest month-over-month move in August 2026 at +93.6%, climbing to rank 3 while King Louie Popcorn (7g) rose 31.4% at rank 1. Offsetting that surge, Banana Sherbet (3.5g) fell 54.5% to rank 8 and MTF (14g) declined 23.5% at rank 9. With six of the top ten SKUs in Flower, the portfolio is tilting toward value-oriented popcorn and eighths that are gaining rank faster than larger format Flower, implying mix migration toward smaller-size Flower where velocity is accelerating.
MTF Pre-Roll 5-Pack (2.5g) dropped 10.4% at rank 7 while Grape Dosi Pre-Roll 5-Pack (2.5g) grew 8.6% at rank 4, indicating split momentum inside Pre-Roll. Within Flower, 98 Ghosts (3.5g) advanced 28.1% at rank 2 versus Matanuska Thunder Fuck (3.5g) at +2.9% and rank 5, pointing to a strain hierarchy that favors Ghosts variants over MTF in near-term demand. The pattern implies Triple Crown should prioritize Ghosts-family line extensions and popcorn pack sizes while trimming underperforming large-format Flower and stabilizing the Pre-Roll lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
