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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Hi Lo is stocked at 29 licensed dispensaries across Massachusetts, with the deepest coverage in Boston, Taunton, Abington, Attleboro, and Chicopee. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
In July 2026, Hi Lo operated as a single-category brand with Vapor Pens at 100.0% mix share, pairing 33.45% year-over-year sales growth with a 4.02% month-over-month lift, while average price declined 8.29% YoY to $35.17. Within Massachusetts Vapor Pens, the brand held rank 39, a position that aligns with the full-category focus and indicates distribution or velocity gains outpacing the 8.29% pricing contraction. The pattern implies a volume-led expansion where concentrated category focus is monetizing demand despite price compression, anchoring Hi Lo’s presence in Massachusetts with a mid-pack rank (39) and positive MoM momentum (4.02%).
The combination of 100.0% mix concentration in Vapor Pens and a 33.45% YoY sales increase, alongside an 8.29% YoY price reduction and a 4.02% MoM sales uptick, implies that Hi Lo is trading price for velocity to defend and grow share within rank 39 territory. This positioning suggests that maintaining a $35.17 price point relative to the prior year’s level is facilitating incremental unit throughput while preserving category focus, and the 4.02% MoM gain signals near-term elasticity that could be leveraged to nudge the rank lower than 39 as distribution and repeat deepen.
Competitive Landscape
Hi Lo sits at rank #39 in July 2026 in MA Vapor Pens, improving 8 positions from #47 year over year, and advancing 19 positions from #58 in April 2026 to #39 in July 2026; however, its current standing is 12 places below its peak rank of #27 reached in February 2026. At the top end, Fernway held steady at #1 year over year while growing sales by 82.96%, and Dime Industries moved up from #6 to #4 with 74.33% sales growth, indicating that gains at the bottom half require larger step-changes to offset momentum among leaders. The pattern suggests Hi Lo’s upward rank trajectory is real but still fragile, as closing a 12-rank gap from its February 2026 peak will likely require acceleration beyond the incremental 8-rank YoY lift given competitors’ faster climbs.
Notable Products
Blueberry Muffin Distillate Disposable (1.5g) posted the steepest move in July 2026 with a -33.1% month-over-month drop and slid to rank 5, while Honeydew Distillate Disposable (1.5g) also contracted -21.4% and held at rank 6. Offsetting that softness at the lower end, Peach Rings Distillate Disposable (1.5g) grew 21.7% to secure rank 1 and Banana Candy Distillate Disposable (1.5g) rose 23.8% to rank 3. With six of the top ten coming from Vapor Pens and the top three all in that category, the mix concentrates around a few fast-rotating flavors even as weaker SKUs retrench, implying Hi Lo is consolidating share by doubling down on winners rather than broadening assortment.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
