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Aug-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Roots Refined is stocked at 23 licensed dispensaries across Massachusetts, with the deepest coverage in Boston, Watertown, Billerica, Bourne, and Brewster. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In August 2026, Roots Refined derived 63.03% of sales from Vapor Pens and 36.97% from Concentrates, with Vapor Pens slipping 4.88% month over month while Concentrates rose 6.89% month over month; this mix leaves the brand ranked 59 in Vapor Pens within Massachusetts. Average prices diverged by category at $27.37 for Vapor Pens versus $42.85 for Concentrates, and the 63-to-37 split positions Concentrates as a meaningful counterweight to the softening in Vapor Pens; the implication is that the brand is leaning on higher-priced Concentrates to stabilize revenue as its lead category loses momentum.
The month-over-month decline of 4.88% in Vapor Pens alongside a 6.89% gain in Concentrates implies a deliberate tilt toward premiumized, smaller-basket occasions rather than volume-driven carts, given the $15.49 price gap between categories and the brand’s Vapor Pens rank of 59 in Massachusetts. With 36.97% of mix already in Concentrates and trending up against a 63.03% Vapor Pen base trending down, the pattern suggests that Roots Refined can improve category positioning by reallocating inventory and merchandising toward Concentrates while tightening Vapor Pen assortment to protect price realization.
Competitive Landscape
Roots Refined ranks #59 in Massachusetts Vapor Pens in August 2026, improving 36 positions from #95 in May 2026, and sits 4 spots below its peak at #55 reached in July 2026; within the same period, category leader Fernway holds #1 with a 44.0% year-over-year sales increase while Select remains #2 with a -12.8% year-over-year decline. Meanwhile, Dime Industries moved from #6 to #4 alongside a 54.2% year-over-year gain and Jeeter surged to #5 from #33 with 433.9% year-over-year growth, indicating that Roots Refined’s climb of 36 ranks in three months but stalling 4 positions off its peak implies momentum that risks being capped unless distribution, pricing, or product mix shifts further to keep pace with faster-advancing rivals.
Notable Products
CBD/THC 1:1 Blue Dream Distillate Cartridge (1g) posted the steepest decline at -50.2% MoM while holding rank 8, whereas Orange Chemeleon Live Liquid Diamonds Cartridge (0.5g) rose +30.8% MoM to rank 3, indicating a split between value and specialty demand. Pineapple Express Wanderer Distillate Disposable (1g) stayed at rank 1 despite a -22.7% MoM drop and approximately $11.9K in August 2026 sales, and Grand Daddy Purple Wanderer Distillate Disposable (1g) fell -33.4% at rank 6, so four of the top ten are Vapor Pens at ranks 1, 2, 3, and 4, concentrating exposure in one category. The pattern implies that Roots Refined is leaning into differentiated formulations and liquid diamonds while legacy distillate formats face elasticity and rank pressure.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
