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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Roots Refined is stocked at 25 licensed dispensaries across Massachusetts, with the deepest coverage in Boston, Pittsfield, Watertown, Abington, and Brewster. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Vapor Pens expanded to 66.35% share with a 34.92% month-over-month increase in July 2026, while Concentrates contracted to 33.65% share with a 7.14% month-over-month decline; average prices split at $29.998 for Vapor Pens versus $37.78 for Concentrates. In Massachusetts, Roots Refined held rank 54 in Vapor Pens, and the mix shift toward that category alongside a negative month-over-month move in Concentrates implies the brand is leaning into faster-moving inhalables despite ceding ground in higher-priced extracts.
The 32.70 percentage-point spread between Vapor Pens and Concentrates in July 2026, paired with a 34.92% month-over-month gain in Vapor Pens against a 7.14% decline in Concentrates, indicates Roots Refined is prioritizing volume and accessibility over premium potency niches. With rank 54 in Vapor Pens and a 26.1% lower average price in that segment compared to Concentrates, the trajectory suggests a positioning pivot toward mainstream pen buyers in Massachusetts, trading higher-margin extract share for broader penetration and frequency.
Competitive Landscape
Roots Refined sits at rank #54 in MA Vapor Pens in July 2026, improving 40 positions from #94 in April 2026, while year-over-year rank data is unavailable and current placement matches a peak rank of #54 in July 2026. In contrast, Fernway held #1 with an 82.96% year-over-year sales increase and Dime Industries advanced from #6 to #4 with 74.33% year-over-year growth, whereas Perpetual Harvest remained at #3 despite a -5.37% year-over-year decline, indicating that Roots Refined’s rapid three-month climb positions it to compete for mid-tier share gains if it sustains momentum against leaders holding ranks #1–#5.
Notable Products
Orange Chemeleon Live Rosin Badder (1g) posted the standout move in July 2026 with a +74.9% month-over-month surge, vaulting into rank 7 while Spunzleberry Sugar Wanderer Distillate Disposable (1g) fell -26.6% to rank 9, indicating volatility outside the core pen lineup. Pineapple Express Wanderer Distillate Disposable (1g) held rank 1 with +17.8% MoM and the only cited dollar figure at $18,523, while CBD/THC 1:1 Blue Dream Distillate Cartridge (1g) climbed +47.9% to rank 2, showing gains concentrated at the top of the Vapor Pens stack. With eight of the top ten SKUs in Vapor Pens, breadth is narrowing around disposables and 1:1 carts, implying Roots Refined is consolidating share around inhalable convenience while selectively incubating higher-margin concentrates.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
