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Market Insights Snapshot
In July 2026, Meltaway operated as a single-category brand with Edible accounting for 100.0% of sales, posting 23.6% year-over-year growth and 25.8% month-over-month growth, while average price increased 5.2% YoY to $17.22. Within Washington Edibles, the brand held rank 30, indicating that the growth rates outpaced price inflation but did not translate into a top-tier rank movement in the state. The pattern implies that volume expansion within Edibles is doing the heavy lifting, but concentration risk remains because all revenue is tied to a single category despite YoY and MoM gains.
The combination of 100.0% category concentration and a rank of 30 in Washington suggests Meltaway’s positioning is that of a focused Edible specialist rather than a portfolio player, with 23.6% YoY sales growth and a 25.8% MoM uptick signaling momentum that is currently insufficient to break into higher rank tiers. With average price up 5.2% YoY alongside faster sales growth, the brand appears to be leaning on mix or unit velocity rather than discounting, implying headroom to trade up within Edibles but limited insulation if category trends soften.
Competitive Landscape
Meltaway sits at rank #30 in WA Edible in July 2026, improving 2 positions from #32 year over year and edging 1 spot from #31 in April 2026, while still 2 places off its peak rank of #28 from December 2025; meanwhile, Wyld held #1 year over year with a 7.99% sales lift and stayed #1 in July 2026, and Journeyman climbed from #5 to #4 as Craft Elixirs slipped from #4 to #5 with an 8.01% sales decline, indicating Meltaway’s modest rank ascent is occurring amid stable leadership at the top and turnover just ahead that could open incremental share if Meltaway converts near-peers’ slippage.
Notable Products
CBD/THC 1:1 Peanut Butter Truffle Chocolate 10-Pack (100mg CBD, 100mg THC) posted the largest move with a 59.6% month-over-month gain to approximately $11.6k and rose to rank 1, while Meltaway - CBD/THC 1:1 Honey Caramelo Chocolate Truffle 10-Pack (100mg CBD, 100mg THC) advanced 15.7% at rank 2. In contrast, Meltaway - CBD :THC 1:1 Honey Caramelo Truffle (10mg CBD, 10mg THC) declined 16.9% and sat at rank 6, and the CBN/CBD/THC 1:1:2 Cherry Amaretto Chocolate Truffle 10-Pack (50mg CBN, 50mg CBD, 100mg THC) slipped 4.4% at rank 3. With five of the top seven SKUs concentrated in 1:1 chocolate truffle 10-packs and two of those posting 50%+ gains while a single-serve 1:1 variant fell 16.9%, the mix implies Meltaway is consolidating around multi-dose 1:1 formats as the core commercial driver in July 2026.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
