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Market Insights Snapshot
In August 2026, Meltaway remained concentrated in Edible with a 100.0% category share, pairing a year-over-year sales change of 17.8% with a month-over-month uptick of 1.2%. Average price rose 1.9% YoY to $17.31 while overall brand sales advanced 17.8% YoY, and Meltaway held rank 29 in Edible in Washington. The combination of a single-category focus and incremental MoM growth implies Meltaway is extracting more velocity from Edibles rather than diversifying, positioning the brand to trade depth for resilience if category demand softens.
The sustained 100.0% mix in Edible, alongside a 46.5% sales lift over 24 months and a modest 1.9% YoY price increase, indicates pricing headroom without volume erosion and reliance on Edible-specific demand signals. Holding rank 29 in Edible in Washington while logging 1.2% MoM growth suggests stable competitive footing but limited buffer if category rank compression intensifies; the pattern implies near-term gains will hinge on incremental distribution or product count within Edible rather than cross-category expansion.
Competitive Landscape
Meltaway sits at rank 29 in WA Edible for August 2026, improving 4 positions year over year from rank 33 while edging up 3 spots from rank 32 in May 2026, yet it remains 1 place below its peak rank of 28 from December 2025; by contrast, Wyld holds rank 1 with a 5.1% year-over-year sales increase and Green Revolution stays at rank 2 amid a 7.0% year-over-year sales decline, indicating Meltaway’s incremental rank gains are occurring alongside a stable top tier and mixed momentum among leaders, which implies the current trajectory is one of gradual catch-up rather than a near-term leap into the top 20.
Notable Products
CBD/THC 1:1 Coconut Almond Chocolate Truffle 10-Pack (100mg CBD, 100mg THC) delivered the sharpest acceleration among top SKUs with +17.1% MoM, moving within striking distance of rank 5, while CBD/THC 1:1 Peanut Butter Truffle Chocolate 10-Pack (100mg CBD, 100mg THC) slipped -7.9% MoM at rank 2, narrowing the gap behind rank 3 at +2.6% MoM. Meltaway - CBD/THC 1:1 Honey Caramelo Chocolate Truffle 10-Pack (100mg CBD, 100mg THC) held rank 1 with +4.8% MoM and about $12.3k in August 2026 sales, and six of the top seven are 1:1 Edible truffles, indicating concentrated demand in balanced-ratio multipacks. The pattern implies Meltaway’s commercial direction favors a portfolio anchored in 1:1 multipack truffles, with rotation within flavors rather than shifts away from the format.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
