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Where to Buy
Midnight Roots is stocked at 258 licensed dispensaries across Michigan, with the deepest coverage in New Buffalo, Detroit, Grand Rapids, Monroe, and Kalamazoo. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
In August 2026, Midnight Roots operated as a single-category brand with Edible accounting for 100.0% of sales, while year-over-year sales in Edible declined 14.16% and month-over-month fell 20.08%. Average price rose 8.25% YoY to $7.98, indicating mix or pack-size shifts even as volume likely contracted; together, a 14.16% YoY sales drop alongside an 8.25% price increase points to a volume pullback concentrated within Edibles. With rank at 39 in Edibles in Michigan, the pattern implies that a price-led stance in a single category is coinciding with share pressure rather than offsetting it.
The concentration in Edibles at 100.0% share, paired with a 20.08% MoM sales dip and a 14.16% YoY decline, implies positioning risk from overexposure to a category experiencing short-term contraction. The 8.25% YoY price increase alongside a rank of 39 in Michigan suggests Midnight Roots is leaning on price while losing rank momentum, which typically implies elastic demand in its current product mix and limited insulation from competitive undercutting. The thesis is that without diversifying beyond Edibles or rebalancing price-pack architecture, the brand’s reliance on price gains amid declining sales will keep pressure on rank and share.
Competitive Landscape
Midnight Roots sits at rank 39 in MI Edible for August 2026, down 3 positions year over year from rank 36, and 4 spots better than its May 2026 placement at rank 43; against a historical peak of rank 32 in October 2025, the brand is 7 ranks lower today and 3 ranks lower than its year-ago peak-relative position. In contrast, Wyld held rank 1 both this year and last while posting a -22.8% sales YoY change, and Play Cannabis climbed from rank 11 to rank 5 alongside a 22.7% sales YoY increase; meanwhile, MKX Oil Company slipped from rank 3 to rank 4 with a marginal 0.2% sales YoY change. The pattern implies Midnight Roots is stabilizing quarter-over-quarter but losing relative standing over the year, signaling that incremental share defense is needed as faster-moving rivals widen the rank gap.
Notable Products
Blues Brother x Midnight Roots- Full Moon- CBD/CBN/THC 1:1:1 Bluesberry Pie White Chocolate Bites 10-Pack (100mg CBD, 100mg CBN, 100mg THC) posted the steepest decline at -51.96% and sat at rank 6, while Full Moon - Strawberry Milkshake Milk Chocolate (200mg) fell -48.03% at rank 3. Full Moon - Sugar Free Milk Chocolate Bar (200mg) led the lineup at rank 1 despite a -31.71% MoM drop, and Full Moon - Cinnamon Roll Milk Chocolate Bar (200mg) slid -17.07% at rank 4. With eight of the top ten as Full Moon chocolate SKUs and only one item growing more than +20% while three declined over -30%, the pattern implies a concentration risk in legacy chocolate formats that is cooling demand and nudging Midnight Roots toward portfolio pruning or format refresh.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
