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Where to Buy
Midnight Roots is stocked at 251 licensed dispensaries across Michigan, with the deepest coverage in New Buffalo, Detroit, Grand Rapids, Kalamazoo, and Lansing. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
In July 2026, Midnight Roots operated as a single-category brand with Edible at 100.0% mix, posting a month-over-month increase of 14.11% alongside a year-over-year decline of 1.83%. Average price expanded 8.54% year over year while overall brand sales slipped 1.83%, and the brand held rank 34 within Edible in Michigan. The pattern implies a volume rebound versus June 2026 despite tighter year-over-year unit throughput, with pricing power only partially offsetting the annual drag.
The 14.11% MoM lift against a 1.83% YoY dip suggests July 2026 demand is recovering intra-quarter but still trailing last July’s unit base at current price points, with rank 34 indicating mid-pack visibility rather than top-tier pull in Michigan. With Edible at 100.0% of sales and average price up 8.54% YoY, the brand’s positioning leans on price-led value capture within a single lane, implying near-term share stability depends more on sustaining MoM velocity gains than on assortment expansion.
Competitive Landscape
Midnight Roots sits at rank #34 in MI Edible in July 2026, improving 6 positions from #40 year over year, while slipping 3 spots from #37 since April 2026; the brand’s peak was #30 in October 2025, placing today’s #34 four ranks off that high as category leaders consolidate. Against that backdrop, Wyld held at #1 year over year despite a 23.3% sales contraction, and MKX Oil Company eased from #3 to #4 with a 4.6% sales increase, indicating that Midnight Roots’ upward YoY rank change of 6 positions is occurring while top-tier brands either contract or shuffle slightly; the trajectory implies Midnight Roots is gaining relative share in a softening leaderboard rather than through absolute category expansion.
Notable Products
Full Moon - Cinnamon Roll Milk Chocolate Bar (200mg) posted the steepest movement in July 2026, falling -55.2% MoM to rank 4 while S'mores Milk Chocolate Bar 10-Pack (200mg) slid -31.0% to rank 10, implying flavor novelty fatigue even as the core bar set consolidates share. In contrast, Full Moon - Sugar Free Milk Chocolate Bar (200mg) rose +46.7% MoM to rank 1 and Full Moon - Strawberry Milkshake Milk Chocolate (200mg) climbed +46.5% to rank 2, with the top three spots all held by Edibles and four of the top ten concentrated in Full Moon Milk Chocolate variants. Thin Mint Dark Chocolate 10-Pack (200mg) advanced +36.9% to rank 7 while Orange Cream Milk Chocolate Bar (200mg) gained +33.9% to rank 6, yet Rich Dark Chocolate (200mg) barely moved at +2.5% at rank 3, indicating demand is skewing toward sweeter or dietary-positioned SKUs over classic dark formulations. This mix suggests Midnight Roots is tilting its commercial direction toward scalable mainstream flavors and sugar-conscious propositions rather than limited novelty extensions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
