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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Superfire is stocked at 213 licensed dispensaries across Michigan, New York, and Oklahoma, 169 of them in Michigan, with the deepest coverage in New Buffalo, Detroit, Lansing, Monroe, and Inkster. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Superfire’s category mix tilted toward Vapor Pens at 41.28% share despite a -9.18% month-over-month decline, while Flower climbed to 38.69% share on a 102.13% month-over-month surge; alongside these shifts, Edible held 14.13% share with 217.62% year-over-year growth and 1.90% month-over-month growth, and Pre-Roll receded to 5.90% share with -36.55% year-over-year and -4.61% month-over-month declines. With brand-level sales up 343.94% year over year and an average price up 61.52% year over year, the simultaneous Vapor Pen contraction and Flower expansion indicate a rebalancing toward inhalables breadth rather than single-category dependence.
The mix realignment positions Superfire to trade reach for depth: a 39 rank in Vapor Pens in Michigan suggests limited headroom in that aisle as its share slipped by -9.18% month over month, while the 102.13% month-over-month Flower surge and the 217.62% year-over-year Edible expansion broaden the demand surface at divergent price points. With Pre-Roll shrinking by -36.55% year over year and -4.61% month over month alongside a 61.52% year-over-year price lift overall, the pattern implies Superfire is migrating volume into higher-value inhalables and steady Edibles to stabilize growth beyond a single rank-bound category.
Competitive Landscape
Superfire sits at rank #39 in MI Vapor Pens in July 2026, improving 36 positions from #75 in April 2026 and sitting 4 spots below its peak at #35 in June 2026; this climb contrasts with Mitten Extracts sliding to #2 from #1 year over year and Muha Meds holding at #3 with a -13.96% sales change. Against the category leader, MKX Oil Company moved to #1 from #3 YoY while Society C surged to #4 from #14 with +360.76% YoY sales, indicating that Superfire’s mid-tier ascent is occurring amid consolidation at the top and accelerating challengers, implying that sustaining momentum will require translating recent rank gains into share before higher-growth rivals widen the gap.
Notable Products
Sour Blue Raspberry Gummies 10-Pack (200mg) posted the steepest movement in July 2026 with a -20.0% month-over-month drop while slipping to rank 10, contrasting with Sour Lemonade Gummies 10-Pack (200mg) rising 44.3% MoM at rank 1. Two other notable shifts inside the top ten were Sour Watermelon Gummies 10-Pack (200mg) up 10.4% at rank 3 and Sour Grape Gummies 10-Pack (200mg) down 10.0% at rank 6. Edibles occupy eight of the top ten SKUs, indicating a concentrated portfolio where flavor mix drives rank volatility more than format changes, while infused pre-rolls cluster at ranks 4–7 without MoM data to confirm momentum. This pattern implies Superfire is leaning into gummy-led volume with selective flavor bets, using pre-rolls as complementary traffic rather than the primary growth engine.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
