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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Onezie is stocked at 11 licensed dispensaries across New Jersey, with the deepest coverage in Atlantic City, Bordentown, Elmwood Park, Harrison, and Marlton. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
In September 2026, Onezie’s category mix concentrated entirely in Pre-Roll, with a 100.0% share and a month-over-month lift of 469.39%, while the category rank in New Jersey sat at position 38 for Pre-Roll. The absence of a reported year-over-year change alongside a triple-digit MoM surge and a single-category allocation implies a tactical re-entry or rapid expansion in Pre-Roll, suggesting a pivot toward volume capture at an average price of $7.21.
The full allocation to Pre-Roll at a 100.0% share alongside a 469.39% MoM jump and a rank of 38 in New Jersey positions Onezie as a focused specialist rather than a portfolio balancer. This concentration and rank level imply that near-term gains will hinge on sustaining unit velocity within Pre-Roll, with pricing at $7.21 acting as the primary lever for incremental share rather than cross-category diversification in September 2026.
Competitive Landscape
Onezie sits at rank #38 in New Jersey Pre-Roll in September 2026, with year-over-year rank change unavailable, while peers show clear movement: RYTHM rose to #1 with a +3 YoY rank shift and 50.7% sales growth, and Ozone advanced to #2 with a +6 YoY rank shift and 81.1% sales growth; by contrast, Lowell Herb Co / Lowell Smokes is #3 with a +2 YoY rank move but a 34.4% sales decline, and Garden Greens holds #4 with a +1 YoY rank move despite a 56.7% sales drop, indicating rank is being driven as much by relative declines as by growth at the top. With Onezie’s peak rank also at #38 in September 2026 and competitors like Dogwalkers climbing to #5 on an +8 YoY rank shift alongside 15.3% sales growth, the pattern implies Onezie’s current placement is fragile: upward mobility will require either share capture from declining mid-tier rivals (down 34–57%) or outsized growth to close the gap with leaders gaining 50–81%.
Notable Products
Twozies - Hybrid Pre-Roll 2-Pack (2g) posted the largest month-over-month gain at +938.7% and entered the top ten at rank 7, while Mellow Pre-Roll (1g) surged +571.4% to rank 1. Uplift Pre-Roll (1g) advanced +482.8% to rank 2, and Chill Pre-Roll (1g) climbed +476.2% to rank 4. With all top ten SKUs concentrated in the Pre-Roll category and four Twozies 2-packs sitting at ranks 7–10 with gains between +424.4% and +938.7%, the mix implies a rapid pivot toward multi-stick formats and value-led pack sizes anchoring September 2026 demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
