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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
High Grass Farms is stocked at 67 licensed dispensaries across New Jersey, with the deepest coverage in Atlantic City, Hoboken, Plainfield, Egg Harbor City, and Mount Laurel. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
High Grass Farms concentrated 53.01% of July 2026 sales in Flower while Pre-Roll accounted for 38.35%, placing Vapor Pens at 5.43% and Concentrates at 3.21%; this mix coincided with a 256.81% brand sales YoY increase and a 13.66% average price decline. Within categories, Flower grew 314.47% YoY but slipped 1.52% MoM, whereas Pre-Roll rose 151.72% YoY and 18.84% MoM; meanwhile, Vapor Pens and Concentrates posted MoM gains of 17.35% and 219.61% respectively. With Flower ranking 53 in New Jersey and an average Flower price of $31.41 versus Pre-Roll at $7.66, the pattern implies the brand is using lower prices and a Flower-led mix to scale volume while selectively accelerating Pre-Roll and reactivating smaller formats to diversify growth.
The simultaneous 1.52% MoM dip in Flower alongside an 18.84% MoM lift in Pre-Roll and a 219.61% MoM surge in Concentrates suggests share is tilting away from a single-category reliance toward a multi-format portfolio, even as Flower still holds a 53.01% share. Coupled with a 13.66% YoY decline in average price and a 314.47% YoY Flower gain, the brand is trading margin for penetration, using Pre-Roll momentum and nascent growth in Vapor Pens (17.35% MoM) to hedge category risk; this implies near-term positioning focused on volume expansion and rank improvement from 53 in Flower in New Jersey by broadening entry points for consumers.
Competitive Landscape
High Grass Farms sits at rank #53 in July 2026, improving 18 positions from #71 year over year, but slipping 3 spots from #50 in April 2026 when it matched its peak rank; that mix of a +18 YoY rank gain and a -3 quarter-on-quarter slide signals momentum that is uneven month to month. Against top movers, Find. climbed from #10 to #2 with a 128.97% YoY sales increase while Ozone edged from #2 to #1 despite a -13.14% YoY sales decline, indicating that category share is consolidating at the top even as growth profiles diverge. The pattern implies High Grass Farms’ YoY ascent is real but its dip since April 2026 points to a need to convert rank gains into sustained placement against competitors advancing faster at the top of the table.
Notable Products
Dulce de Uva Pre-Roll (0.5g) delivered the headline move in July 2026 with +145.9% MoM, jumping to rank 1, while GMO Rootbeer Pre-Roll (0.5g) slid -21.8% MoM at rank 7, indicating a bifurcation within the same format. GMO Root Beer Pre-Roll (1g) rose +85.4% MoM to rank 2, and Garlic Ice Cream Pre-Roll (1g) increased +89.7% MoM at rank 5, while Apple Fritter Pre-Roll (0.5g) declined -12.5% MoM at rank 10. Four of the top ten are Pre-Roll SKUs, with Dulce de Uva Pre-Roll (1g) up +39.8% MoM at rank 4 as Flower Apple Fritter (3.5g) at rank 6 grew +35.6% MoM to $34,964, signaling demand concentration in on-the-go formats even as flagship eighths maintain volume. The pattern implies High Grass Farms is shifting sell-through toward higher-velocity Pre-Rolls while keeping Flower relevant as a stabilizer, suggesting pack-size and strain laddering in Pre-Rolls is the primary commercial lever.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
