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Market Insights Snapshot
In July 2026, Pacific Wave operated as a single-category brand with Edible at 100.0% of sales share and a category-level month-over-month change of 29.42%, alongside a year-over-year change of 175.44%. Average price declined 3.55% year over year to $3.90, while sales volume therefore expanded faster than revenue price effects would suggest. With a rank of 34 in Edible within Oregon, the mix concentration at 100.0% and the simultaneous 29.42% MoM acceleration indicate a volume-led expansion that is not yet mirrored by a top-25 placement.
The 175.44% year-over-year surge paired with a 3.55% price decrease implies a value-led positioning rather than premiumization, and the 29.42% month-over-month lift signals momentum concentrated in Edible rather than a portfolio effect. Holding rank 34 in Oregon while carrying 100.0% exposure to Edible suggests room to climb via pack-size or potency tiers within the same category, as price elasticity is currently favorable; the combination of lower price and higher volume points to share gains available through depth, not breadth.
Competitive Landscape
Pacific Wave is ranked #34 in OR Edible in July 2026, improving 12 positions year over year from #46, while its 3-month position tightened from #36 to #34 and it remains below its January 2026 peak of #32. Against category leaders, Wyld held #1 both year over year and in July 2026 as its sales grew 2.5% YoY, whereas Gron / Grön stayed at #2 with a 0.1% YoY sales decline and Good Tide remained #4 with a 9.8% YoY decline, indicating Pacific Wave’s 12-rank climb outpaced flat-to-declining movement among several top incumbents even though it has not broken into the top 30. The pattern implies Pacific Wave is transitioning from lower-tier visibility toward mid-pack relevance, with momentum sufficient to challenge the #30–#32 band if conversion holds through October 2026.
Notable Products
Huckleberry Taffy 10-Pack (100mg) delivered the standout move in July 2026 with a 124.0% month-over-month gain and a rank of 5, while Blue Raspberry Giggle Gummies 10-Pack (100mg) followed with a 92.5% rise at rank 4. Strawberry Banana Giggle Gummies 10-Pack (100mg) held rank 1 with a 14.2% uplift and Mystery Flavor Giggle Gummies 10-Pack (100mg) sat at rank 2 with a 19.5% increase, and seven of the top ten were Edible SKUs clustered in gummies and taffy. This pattern implies Pacific Wave is tilting its mix toward flavor-innovative edibles where rapid MoM surges can quickly convert into upper-tier rank positions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
