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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
VIOR is stocked at 234 licensed dispensaries across California, with the deepest coverage in San Diego, La Mesa, San Francisco, Costa Mesa, and Sacramento. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
In July 2026, VIOR operated as a single-category brand with Vapor Pens accounting for 100.0% of sales, while month-over-month sales in Vapor Pens increased by 15.29% and the average item price sat at $18.47. With no year-over-year metric reported for Vapor Pens and no mix in other categories, the 100.0% share paired with a double-digit MoM lift suggests concentration rather than diversification, implying that short-term momentum is coming from depth within one format rather than breadth across formats.
Within California Vapor Pens, VIOR held rank 43 in July 2026, and the 15.29% MoM sales uptick in a fully concentrated mix indicates that rank movement will be driven primarily by execution within this single category rather than portfolio shifts. The combination of a $18.47 average price and a 100.0% category share implies that pricing and assortment in Vapor Pens are the key levers for improving position at rank 43, and without category expansion, sustaining growth will likely require continued MoM gains or price/size architecture adjustments within the same format.
Competitive Landscape
VIOR sits at rank #43 in California Vapor Pens in July 2026, improving 220 positions from #263 in April 2026, and reaching a new peak rank of #43 in July 2026 while lacking a stated year-over-year rank comparison; by contrast, Jetty Extracts moved from #4 to #3 with 41.7% sales growth and Plug Play slipped from #3 to #4 with an 8.5% sales decline, indicating VIOR’s surge is timing- and momentum-driven rather than a top-tier displacement. With category leaders stable at the top—STIIIZY holding #1 despite a 6.8% sales contraction and Raw Garden steady at #2 with 4.6% growth—the jump from #263 to #43 suggests VIOR is rapidly transitioning from fringe presence to mid-pack contender, implying near-term share capture is plausible if the trajectory sustains through October 2026.
Notable Products
Granddaddy Purple Premium Oil All-In-One Disposable (1.25g) posted the sharpest movement in July 2026 with +22.5% MoM at rank 7, while OG Kush Premium Cannabis Oil All-In-One Disposable (1.25g) climbed +22.3% MoM to rank 2. Blueberry Kush Premium Cannabis Oil All-In-One Disposable (1.25g) added +33.8% MoM at rank 8, as Blue Dream Premium Cannabis Oil All-In-One Disposable (1.25g) slipped -0.1% MoM at rank 4. With all top-10 items in Vapor Pens and the top five slots held by SKUs moving between -0.1% and +22.3% MoM, the mix implies VIOR is consolidating around flavored disposables with momentum concentrated in mid-pack strains that can step into higher ranks.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
