Data Snapshot: Nov 03, 2026
$500K+

Oct-2026

Sales

Growth

Trend

6-Month

57

Product Count

SKUs

$4.61

Avg Price

63.3%

YoY Sales Change

-24.4%

YoY Price Change

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Xotic Brandz / Xotix Brands

Where to Buy

Xotic Brandz / Xotix Brands is stocked at 20 licensed dispensaries across Michigan, with the deepest coverage in Detroit, Lansing, Monroe, New Buffalo, and Berkley. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

https://headsetstorage.blob.core.windows.net/brand-stores/15638.json?v=20261102
Xotic Brandz / Xotix Brands Sales

Market Insights Snapshot

Xotic Brandz / Xotix Brands Historical Sales by Category

In October 2026, Xotic Brandz / Xotix Brands operated as a single-category player, with Flower holding 100.0% category share and posting 63.29% year-over-year growth alongside a 24.86% month-over-month increase. Despite the sales expansion, average item price fell 24.40% YoY to $4.61, while Flower’s rank in Michigan Flower settled at #36. The combination of a 100.0% mix and simultaneous MoM and YoY growth indicates volume-led momentum concentrated in Flower rather than diversification.

The mix concentration at 100.0% in Flower, paired with a #36 state-category rank, implies that Xotic Brandz / Xotix Brands is competing on velocity within a mid-pack position and using a 24.40% YoY price reduction to gain share through unit throughput. With MoM growth of 24.86% coinciding with a 63.29% YoY lift, the pattern suggests price elasticity is working in the brand’s favor but leaves exposure to category swings; remaining at 100.0% Flower while prices compress risks margin sensitivity even as unit share advances.

Oct-2026 Rank
Flower
#36
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Flower
100.0%
$4.61
+63.3%
+24.9%
Xotic Brandz / Xotix Brands

Competitive Landscape

Xotic Brandz / Xotix Brands sits at rank #36 in MI Flower in October 2026, improving 34 places from #70 year over year while leaping 37 spots from #73 in July 2026 to its peak of #36 in October 2026; by comparison, Journey advanced from #7 to #2 and Society C slipped from #3 to #5 alongside a -22.5% sales change, indicating Xotic Brandz / Xotix Brands is transitioning from long-tail visibility toward mid-tier contention despite leaders like High Minded holding #1 with a 23.4% YoY sales gain; the pattern implies the brand’s rank trajectory is acceleration-driven rather than seasonal, positioning it for incremental share capture if momentum persists.

Xotic Brandz / Xotix Brands category ranking vs. nearest competitors
Xotic Brandz / Xotix Brands

Notable Products

Xotic Brandz / Xotix Brands leans on price to move volume in October 2026, with average prices running 68.2% below similar products, and headliners like Runtz Smalls (Bulk) priced 70.8% under peers. That discount posture aligns with a lineup dominated by Flower popcorn and bulk formats, so most of its sales come from low-priced bulk Flower.

Product
Type
Share of Sales
Avg Price
vs. Peer Avg
MoM %
Runtz Smalls (Bulk)New
Hybrid - Popcorn
8.1%
$4.35
-70.8%
+150.5%
Super Zmash (Bulk)
Hybrid
7.6%
$4.02
-69.6%
+795.6%
Platinum Marker Smalls (Bulk)
Hybrid - Popcorn
5.9%
$4.44
-70.2%
—
Sweetie Pie Smalls (Bulk)
Hybrid - Popcorn
5.3%
$4.62
-69.0%
+173.3%
Electric Peanut Butter Cookies Smalls (Bulk)
Hybrid - Popcorn
5.2%
$6.12
-59.0%
-18.3%
Head Hunter Smalls (Bulk)
Hybrid - Popcorn
4.0%
$16.01
+7.4%
—
Runtz Popperz Smalls (Bulk)
Hybrid - Popcorn
4.0%
$4.15
-72.2%
+107.8%
Electric Peanut Butter Cookies (Bulk)
Hybrid
4.0%
$9.68
-26.7%
+142.6%
Platinum Lemon Cherry Gelato Smalls (Bulk)
Hybrid - Popcorn
3.7%
$2.66
-82.1%
+550.4%
Runtz (Bulk)New
Hybrid
3.6%
$9.57
-27.6%
-6.6%

Peer avg: average price of the same product type and package size in the same states that month.

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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