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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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Journey’s category mix in October 2026 concentrated 70.60% share in Flower with year-over-year growth of 85.14% but a month-over-month dip of 0.43%, while Pre-Roll rose to 17.78% share with 401.27% YoY and 28.54% MoM growth. Vapor Pens expanded to 5.19% share on a 4,146.33% MoM surge despite no year-over-year basis, and Concentrates held 3.90% share with 46.90% YoY but a 32.46% MoM decline. The average price climbed 73.84% YoY to $12.02 even as Flower’s average price sat at 19.78 and Pre-Roll at 5.80, indicating mix and price are pulling in different directions. With Flower ranked 2 in Michigan, the pattern implies Journey is still Flower-led but is using aggressive expansion in Pre-Roll and an abrupt Vapor Pens entry to diversify volume without surrendering its flagship position.
The shift toward value-accessible formats (Pre-Roll at 17.78% share and 28.54% MoM) alongside a premium-priced Flower core (19.78 average price) implies a two-tier pricing ladder that widens reach while preserving category authority; the 0.43% MoM decline in Flower paired with a 4,146.33% MoM influx in Vapor Pens suggests incremental, not cannibalistic, growth. The 32.46% MoM drop in Concentrates while overall brand sales grew 125.57% YoY indicates deprioritization of a niche format in favor of scalable inhalables, and maintaining rank 2 in Flower while Vapor Pens ramps implies headroom to trade up new entrants over time. The pattern implies Journey is pivoting from a single-category reliance to a balanced inhalables portfolio that stabilizes share against month-to-month Flower variability and creates pricing fences across entry (Pre-Roll), mid (Vapor Pens), and premium (Flower).
Competitive Landscape
Journey sits at rank #2 in MI Flower in October 2026, climbing 5 positions from #7 year over year, while holding #2 over the past three months and briefly peaking at #1 in September 2026; in contrast, High Minded remains at #1 with a 0-position YoY change and 23.4% YoY sales growth, and Pro Gro trails at #3 after rising from #6 with 46.8% YoY sales growth. The juxtaposition of Journey’s 5-rank YoY ascent and a one-month peak at #1 against competitors holding or advancing fewer positions indicates that Journey’s trajectory is consolidating near the top and implies a transition from challenger surges to sustained top-two presence.
Notable Products
Journey leans on breadth with low concentration: the top 10 products account for 22.6% of October 2026 sales, and the leading item, High Octane x Permanent Marker (7g), holds just 3.1%. That spread, combined with 42.6% of sales coming from products launched in the last six months like Motor Breath (7g), means a large share of revenue comes from a wide, frequently refreshed lineup rather than a few staples.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
