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Sep-2026
Sales
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
BLO’s category mix in September 2026 is fully concentrated in Vapor Pens at 100.0% share, with sales in that category up 69,088.5% year over year and 80.7% month over month, while the average price rose 34.0% year over year to $14.06. Within Michigan Vapor Pens, the brand sits at rank 48, and the combination of a triple-digit month-over-month expansion and a triple-digit rank position indicates that growth is being driven by rapid distribution or SKU ramp rather than broad market penetration; the pattern implies that BLO is in a scale-up phase where velocity needs to catch up to new shelf gains.
The shift toward a single-category focus paired with a 34.0% higher average price and an 80.7% month-over-month sales jump signals a premium-leaning, niche positioning where pricing power is being tested against emerging availability. Holding a 100.0% category share internally but ranking 48 externally suggests BLO is trading depth for breadth; the thesis is that September 2026 performance is propelled by Vapor Pen specialization that can sustain near-term price integrity but will require cross-category or pack-size diversification to convert explosive year-over-year growth into durable rank improvement.
Competitive Landscape
BLO sits at rank #48 in Michigan Vapor Pens in September 2026, rising 211 positions year over year from #259 and jumping 136 spots since June 2026 from #184, with its current standing also marking a new peak at #48 in September 2026; meanwhile, MKX Oil Company moved from #3 to #1 with 21.7% YoY sales growth and Society C advanced from #12 to #4 alongside a 276.2% YoY sales increase, indicating BLO’s rank surge is occurring while leaders consolidate near the top and suggests BLO’s trajectory is toward mid-tier relevance if it can convert rank momentum into sustained share against rapidly ascending incumbents.
Notable Products
Raspberry Lemonade Distillate Disposable (2g) posted the standout move in September 2026 with a 321.9% MoM surge into rank 3, outpacing Purple Drank Distillate Disposable (2g) at 98.1% MoM in rank 2. Bubble Burst Distillate Disposable (1g) leapt 1715.3% MoM into rank 9 while Bubble Burst Distillate Disposable (2g) climbed 184.4% MoM to rank 7, indicating momentum at both size tiers. With nine of the top ten SKUs in Vapor Pens and Baja Splash Distillate Pro Disposable (2g) holding rank 1 on an 8.1% MoM lift and $28,187 in sales, the mix points to BLO leaning into flavored disposables and 2g formats as the commercial core while selectively trialing 1g extensions for incremental reach.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
