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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Double Baked is stocked at 78 licensed dispensaries across Massachusetts, with the deepest coverage in Springfield, Worcester, Boston, Easthampton, and Haverhill. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
In July 2026, Double Baked operated as a single-category brand, with Edible at 100.0% mix and a rank of 45 in Edible within Massachusetts; the category posted a -6.58% year-over-year decline alongside a -4.71% month-over-month dip. The average price in Edible fell -32.60% year-over-year to $13.95, while overall brand sales were down -6.58% year-over-year and -4.71% month-over-month, indicating volume lift insufficient to offset price compression. The pattern implies Double Baked’s all-in Edible concentration is leaving performance tightly coupled to category-level pricing pressure rather than diversified growth pockets.
With 100.0% of sales in Edible and a July 2026 rank position of 45 in Massachusetts, the -32.60% price decline against only a -6.58% sales contraction suggests the brand is trading down on price to defend unit throughput, not expanding into higher-margin or adjacent formats. The -4.71% month-over-month dip paired with a -6.58% year-over-year slide indicates momentum is moving laterally rather than improving, implying current positioning is price-led within Edible and vulnerable to further rank erosion if category pricing compresses again.
Competitive Landscape
Double Baked sits at rank #45 in Massachusetts Edible for July 2026, slipping 2 positions year over year from #43 while improving 2 positions versus April 2026’s #47, and it remains 4 spots below its August 2025 peak at #41; meanwhile, Camino advanced from #2 to #1 and Wyld climbed from #5 to #3 with a 29.5% year-over-year sales increase, indicating that category leaders are consolidating share faster than Double Baked is recovering. The combination of a modest quarter-over-quarter uptick (from #47 to #45) alongside a year-over-year decline (from #43 to #45) implies a stalled mid-pack trajectory where incremental gains are being outpaced by top-tier mobility, suggesting that without a step-change in velocity or distribution Double Baked risks drifting further from its prior #41 peak.
Notable Products
Indica Red Velvet Cake RSO Chocolate Bites 20-Pack (100mg) cratered with an -81.5% MoM drop to $395 and fell to rank 9, while Lemon Pound Cake Chocolates 20-Pack (100mg) slid -60.3% MoM and sits tied at rank 8, implying flavor-limited SKUs are being deprioritized in July 2026. At the top, Hybrid S'mores Cheesecake RSO Fast Acting Chocolates 20-Pack (100mg) climbed +32.1% MoM to rank 1 as Gingerbread Cheesecake RSO Chocolates 20-Pack (100mg) rose +42.2% MoM at rank 6, signaling momentum is consolidating around cheesecake-themed variants. Eight of the top ten are Edible chocolates, and two ranks are occupied by cheesecake-named SKUs, so the mix tilts toward dessert profiles even as single-note cake flavors retreat. The skew toward rising cheesecake lines alongside steep declines in non-cheesecake cakes suggests Double Baked is pivoting shelf space and demand toward faster-moving dessert hybrids over seasonal or niche flavors.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
