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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Offbrand is stocked at 112 licensed dispensaries across Massachusetts, New Mexico, and Michigan, 57 of them in Massachusetts, with the deepest coverage in Fall River, Pittsfield, Ayer, Blackstone, and Boston. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Offbrand’s mix in August 2026 concentrated in Flower at 43.94% share and Edible at 38.70%, with Vapor Pens at 17.36%; the rank in Edible sat at 39 in Massachusetts. Flower expanded with 227.29% year-over-year and 4.28% month-over-month, while Vapor Pens contracted by 60.51% year-over-year and 60.35% month-over-month; Edible slipped 24.98% month-over-month and carried no year-over-year read. The pattern implies Offbrand is re-weighting toward Flower while Edible under-delivered in the short term, positioning overall revenue growth to hinge on sustaining Flower gains rather than recovering Vapor Pens.
The simultaneous 69.80% brand-level year-over-year growth and a 53.06% decline in average price indicate volume-led expansion, with Flower’s 227.29% year-over-year surge offsetting a 60.51% Vapor Pens decline; within Massachusetts Edible at rank 39 signals limited pull from that channel. With Edible down 24.98% month-over-month and Vapor Pens sharply lower month-over-month at 60.35%, short-term momentum leans on the 4.28% month-over-month Flower gain; this implies Offbrand’s near-term positioning relies on deep-value or promotional Flower to drive traffic, while Edible standing at rank 39 keeps it a support rather than a lead acquisition vehicle.
Competitive Landscape
Offbrand ranks #39 in MA Edible in August 2026, slipping 1 position from #38 in May 2026 while remaining 1 rank below its three-month mark of #38; meanwhile, Camino climbed from #5 to #1 and Wyld moved from #3 to #3 year over year with an 8.16% sales increase, indicating that Offbrand’s static rank near #38–#39 contrasts with competitors gaining share. With Kanha / Sunderstorm holding #2 after a 2-place YoY rise and Betty's Eddies at #4 despite a -3.14% sales decline, Offbrand’s plateau suggests its distribution or velocity is flat relative to brands advancing by 2–4 ranks; the trajectory implies Offbrand risks drifting out of the top 40 without a shift in assortment or promotional intensity.
Notable Products
Ecto Cooler Gummies 2-Pack (100mg) posted the sharpest movement in August 2026 with a -54.9% month-over-month drop, sliding to rank 8 while Black Lime Gummies 2-Pack (100mg) also declined -10.3% at rank 1. Stacked Lemon Bar Gummy 20-Pack (100mg) fell -28.1% at rank 4, contrasting with Blood Orange Pomegranate Gummies 20-Pack (100mg) which grew +7.9% at rank 3, and eight of the top ten SKUs are Edibles, indicating a category concentration despite mixed momentum. The lone non-Edible, Zesty Parm Popcorn (7g), entered at rank 9 with $9,619, creating a category outlier amid broad 2-Pack weakness, as Lemon Bar Gummies 2-Pack (100mg) also sank -41.7% at rank 7. The pattern implies Offbrand’s commercial direction is shifting toward larger-count Edible formats while 2-Pack Gummies lose velocity, increasing reliance on a few scalable pack sizes for sustained shelf share.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
