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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Offbrand is stocked at 118 licensed dispensaries across Massachusetts, New Mexico, and Michigan, 63 of them in Massachusetts, with the deepest coverage in Fall River, Greenfield, Pittsfield, Somerville, and Worcester. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Offbrand’s category mix in July 2026 tilted toward Edible at 39.48% share with 61.37% month-over-month growth, while Vapor Pens held 34.49% share but fell 22.30% month-over-month; Flower accounted for 26.03% share with a 33.37% month-over-month increase. Year over year, Vapor Pens expanded 426.51% and Flower rose 47.02%, alongside a 296.18% brand-level sales increase and a 64.59% decline in average price, implying volume-led expansion. With Edible ranked 39th in Massachusetts and average prices spanning 7.33 in Edible to 28.96 in Flower, the pattern implies Offbrand is using aggressive price positioning to gain share in lower-priced formats while backfilling premium with growth categories.
The shift—Edible up 61.37% month over month at 39.48% share against a 22.30% month-over-month decline in 34.49%-share Vapor Pens—implies Offbrand is reallocating demand toward higher-velocity, lower-price units to sustain July 2026 gains after a 64.59% price reset. With Flower growing 33.37% month over month and 47.02% year over year, while Vapor Pens carries the 426.51% year-over-year surge but loses momentum month over month, the brand’s positioning skews toward accessible entry points to drive trial, using Edible as the acquisition engine and Flower as the margin bridge, which together support rank progress potential in Massachusetts Edible from a current position of 39.
Competitive Landscape
Offbrand sits at rank #39 in MA Edible in July 2026 with no year-over-year rank change reported, holding flat versus April 2026–June 2026 when it was also #39, while its peak rank of #38 in May 2026 indicates a 1-position slide since that month; by contrast, Camino advanced to #1 with a +2 YoY climb and Wyld holds #3 with a +5 YoY rank gain, suggesting Offbrand’s static three-month rank and minor retreat from its May 2026 peak imply a stalled trajectory as faster-rising leaders expand their gap.
Notable Products
Ecto Cooler Gummies 2-Pack (100mg) posted the standout move in July 2026 with a +110.5% MoM surge to rank 3, while Triple Berry Gummies 2-Pack (100mg) followed at +103.3% MoM to rank 2, indicating the largest gains concentrated in smaller pack sizes versus the 20-Packs where Stacked Lemon Bar Gummy 20-Pack (100mg) declined -12.2% at rank 4. Black Lime Gummies 2-Pack (100mg) also climbed +55.7% to hold rank 1 as nine of the top ten are Edible SKUs, with the lone Vapor Pens entry Orange Chem Distillate Disposable (1g) sitting at rank 10 and signaling category separation. The mix tilts toward value-accessible 2-Packs outpacing 20-Packs, suggesting Offbrand is consolidating demand in fast-turn Edibles while premium-size formats face share pressure.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
