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Where to Buy
Humo is stocked at 199 licensed dispensaries across California, with the deepest coverage in Sacramento, Los Angeles, San Diego, San Francisco, and Santa Rosa. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Humo’s category mix concentrated further into Flower at 91.01% share, up alongside a 67.59% year-over-year sales increase and a 62.12% month-over-month surge, while Pre-Roll contracted to 8.99% share with a -53.23% year-over-year decline and a -14.13% month-over-month drop. This tilt occurred as average price fell -16.20% year over year to $11.96, implying unit-driven growth in Flower offsetting value contraction in Pre-Roll, and positioning Humo to monetize volume where price elasticity favors trade-down or larger basket units.
The shift toward Flower coincides with a category rank of 48 in California Flower, suggesting that July 2026 volume gains may be improving throughput without commensurate rank lift, a signal that price-led share capture is still early. With Flower up 67.59% year over year and 62.12% month over month while Pre-Roll fell -53.23% year over year and -14.13% month over month, Humo’s positioning skews toward value-accessible Flower, implying the brand should leverage pricing and pack architecture in Flower while selectively pruning Pre-Roll to prevent margin dilution.
Competitive Landscape
Humo sits at rank #48 in CA Flower in July 2026, a 24-place improvement from #72 year over year, and a 31-place climb from #79 three months ago; however, it remains below its peak of #44 from May 2025 and 4 spots shy of that high, indicating recovery with remaining headroom. While Humo advanced 24 ranks YoY, STIIIZY moved up from #2 to #1 and expanded sales by 59.7%, and CAM rose from #4 to #3 with a 52.2% sales increase, suggesting Humo’s rank gains outpace many mid-tier peers but lag the velocity of top-tier movers. The pattern implies that Humo’s trajectory is one of upward repositioning toward the top 40, but sustained share capture will require translating rank momentum into competitive distance against leaders.
Notable Products
Mazapan Smalls (3.5g) delivered the standout move in July 2026, climbing 140% month over month to rank 1, while La Bomba Smalls (3.5g) advanced 55% to rank 3. Dosidos Smalls (3.5g) rose 62% at rank 8, and Papaya (3.5g) surged 138% at rank 9, indicating momentum is concentrated in lower-ranked SKUs scaling quickly. With all top-10 items in Flower and four of the top five being Smalls pack sizes, the mix points to a value-led strategy that trades depth in premium tiers for velocity across entry formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
