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Market Insights Snapshot
Level 10 LLC concentrated 99.98% of May 2026 sales in Flower, with Pre-Roll trimmed to 0.02% share; Flower expanded 59.71% year over year and 76.56% month over month, while Pre-Roll declined 99.31% YoY and 86.83% MoM. Average price rose 147.47% YoY to $20.42, matching Flower’s $20.43 level, and brand sales grew 53.02% YoY alongside a 278.04% two-year gain; in Colorado Flower, Level 10 LLC sat at rank 11. The pattern implies deliberate channeling into a single-category proposition where volume growth is being carried by Flower price and mix gains, accepting a near-elimination of Pre-Roll to support a top-15 positioning.
The 76.56% MoM Flower surge alongside an 86.83% MoM cut in Pre-Roll indicates portfolio pruning to capture elasticity at higher price points, with the 147.47% YoY price increase not stalling unit momentum given the 59.71% Flower YoY lift. Holding rank 11 in Colorado Flower while pushing share to 99.98% suggests a strategy to consolidate demand density where the brand can scale, implying further upside if price architecture and assortment continue to convert mix into rank gains rather than dispersing effort across low-yield formats.
Competitive Landscape
Level 10 LLC sits at rank #11 in Colorado Flower in May 2026, up 5 positions from #16 year over year and surging 69 spots from #80 in February 2026 to reach its peak rank of #11 in May 2026; this places it outside the top 10 while Seed & Strain Cannabis Co. held #1 both year over year and in May 2026, and Good Chemistry Nurseries maintained #2 with a 40.2% YoY sales lift compared with Seed & Strain Cannabis Co.’s 62.8%—a gap that frames Level 10 LLC’s rank climb as momentum-driven catch-up rather than category leadership. The pattern implies Level 10 LLC’s sharp ascent is recent and tactical, but sustaining gains will require converting the 3-month leap from #80 to #11 into a top-10 breach amid competitors that have held stable ranks at #1–#3.
Notable Products
Granddaddy Purple (Bulk) posted the largest month-over-month surge at +341% to rank 2, while Permanent Chimera (Bulk) fell -37% and sat at rank 6; the juxtaposition signals buyers shifting within bulk Flower toward a narrower set of winners. Coal Creek Kush (Bulk) also accelerated +190% to rank 1 as Cobra Chi (Bulk) rose a more modest +38% to rank 3, indicating momentum is concentrated at the very top rather than evenly distributed. With eight of the top ten being Flower SKUs and only one item showing a double-digit decline against two triple-digit gainers, the mix points to Level 10 LLC leaning into bulk Flower velocity over breadth, prioritizing scale plays in May 2026.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
