Data Snapshot: Aug 04, 2026
<$50K

Jul-2026

Sales

Strong Growth

Trend

6-Month

6

Product Count

SKUs

$13.16

Avg Price

180.7%

YoY Sales Change

-29%

YoY Price Change

Mafia Melts

Where to Buy

Mafia Melts is stocked at 13 licensed dispensaries across New Jersey, with the deepest coverage in Absecon, Atlantic City, Bordentown, Elmwood Park, and Lakehurst. Search by ZIP code or city below to find the closest one.

https://headsetstorage.blob.core.windows.net/brand-stores/15361.json?v=20260804
Mafia Melts Sales

Market Insights Snapshot

Mafia Melts Historical Sales by Category

In July 2026, Mafia Melts operated as a single-category brand with Edible at 100.0% of sales share and a rank of 36 in Edible in New Jersey, pairing a year-over-year sales change of 180.7% with a month-over-month lift of 29.7%. The average price fell 29.0% year over year to $13.16 while sales accelerated 180.7%, indicating that volume expansion, not price, powered growth, and that concentration in one category amplified the effect of lower price points on unit throughput.

The combination of a 100.0% Edible mix and a 36 rank in New Jersey suggests that Mafia Melts is competing on depth within Edible rather than breadth across categories, with the 29.0% price reduction positioning the brand to trade shoppers up in units while defending share against premium-priced peers. The 29.7% month-over-month gain alongside a 180.7% year-over-year surge implies headroom to convert price-led trial into retention, but the single-category exposure concentrates risk; maintaining the July 2026 trajectory likely requires balancing the current price architecture with incremental distribution to climb from rank 36 while preserving unit velocity.

Jul-2026 Rank
Edible
36
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Edible
100.0%
$13.16
+180.7%
+29.7%
Mafia Melts

Competitive Landscape

Mafia Melts sits at rank #36 in NJ Edible in July 2026, improving 9 positions from #45 year over year, yet slipping 5 ranks from #31 between April 2026 and July 2026 while remaining 6 spots below its peak at #30 from July 2024; by contrast, Wyld rose from #3 to #2 with a 2.6% year-over-year sales increase as Select fell from #2 to #3 alongside a 34.2% year-over-year sales decline. With category leaders like Gron / Grön holding #1 despite a 15.0% sales contraction and OGEEZ climbing from #7 to #4 on 13.2% growth, the mixed competitor momentum implies Mafia Melts’ rank trajectory is stabilizing in the mid-30s and requires incremental share capture to convert the 9-position YoY gain into sustained upward movement.

Mafia Melts market ranking for NJ Edible

Mafia Melts

Notable Products

CBN/CBD/THC 1:1:1 Watermelon Full-spectrum RSO Gummies 10-Pack (100mg CBN, 100mg CBD, 100mg THC) posted the largest month-over-month gain at 83.99% while climbing to rank 2, and Blue Razz Gummy 10-Pack (100mg) followed with a 76.60% increase at rank 3. THC/CBN 1:1 Grape Knockout Gummies 10-Pack (100mg CBN, 100mg THC) moved the other way with a -34.86% decline, dropping behind faster risers as CBD/THC 1:1 Lemonade Revive Gummies 10-Pack (100mg CBD, 100mg THC, 100mg Caffeine) advanced 31.04% to rank 1. Four of the top five SKUs are Edibles featuring minor cannabinoids or functional cues, and the $10,283 in July 2026 sales for Lemonade Revive signals mix rotation toward energizing and multi-cannabinoid formulations over sedating CBN-led options.

Product
Category
Mar-2026
Apr-2026
May-2026
Jun-2026
Jul-2026
MoM %
CBD/THC 1:1 Lemonade Revive Gummies 10-Pack (100mg CBD, 100mg THC, 100mg Caffeine)
Edible
6
2
3
2
1
+31.0%
CBN/CBD/THC 1:1:1 Watermelon Full-spectrum RSO Gummies 10-Pack (100mg CBN, 100mg CBD, 100mg THC)
Edible
7
3
2
3
2
+84.0%
Blue Razz Gummy 10-Pack (100mg)
Edible
5
5
5
5
3
+76.6%
Peaches And Cream Hash Rosin Gummies 10-Pack (100mg)
Edible
1
4
4
4
4
+56.0%
THC/CBN 1:1 Grape Knockout Gummies 10-Pack (100mg CBN, 100mg THC)
Edible
2
1
1
1
5
-34.9%
Strawberry Guava Hash Rosin Gummies 10-Pack (100mg)
Edible
10
8
5
>10
6
CBG/THC 1:1 Kiwi Pineapple Crush Hash Rosin Gummies 10-Pack (100mg CBG, 100mg THC)
Edible
3
>10
>10
>10
>10
Rocketberry Hash Rosin Gummies 10-Pack (100mg)
Edible
9
9
>10
>10
>10
THC/CBN 1:1 Orange Dreamsicle Live Rosin Gummies 10-Pack (100mg CBN, 100mg THC)
Edible
4
7
>10
>10
>10
THC/THCV 1:1 Rocketberry Live Hash Rosin Gummies 10-Pack (100mg THCV, 100mg THC)
Edible
8
6
>10
>10
>10
View product & sales data

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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