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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Offshore Oil Co. operated as a single-category brand with Vapor Pens at 100.0% mix, while month-over-month sales in that category rose 39.6% and the category rank in New Jersey sat at 30. The average price held at $37.15 alongside a 39.6% MoM lift, and the absence of a year-over-year figure signals either a newer placement or an unstable comp base; taken together with a rank of 30, the pattern implies growth is currently driven by velocity gains within a narrow portfolio rather than by breadth.
The combination of a 100.0% Vapor Pens concentration and a 39.6% MoM surge positions Offshore Oil Co. as a focused player aiming to climb from rank 30 by deepening penetration and repeat in one format. With no YoY comparator but a $37.15 average price coinciding with share at 100.0%, the immediate opportunity is to convert recent MoM momentum into sustained rank improvement, implying the brand’s positioning hinges on maintaining price-to-velocity balance in Vapor Pens before allocating resources to expand beyond a single-category identity.
Competitive Landscape
Offshore Oil Co. is ranked #30 in NJ Vapor Pens in May 2026, improving 43 positions from #73 in February 2026, and reaching its peak rank of #30 in May 2026 while still 29 places behind the category leader; meanwhile, Select holds #1 despite a -13.6% year-over-year sales change and Legend advanced from #5 to #3 with +63.7% YoY sales, indicating Offshore Oil Co.’s rapid three-month climb is driven by short-term momentum rather than broad category share gains, and implying its trajectory points to near-term consolidation unless conversion to higher ranks accelerates.
Notable Products
Super Boof Distillate Disposable (1g) delivered the standout movement in May 2026 with a 2961% month-over-month surge, vaulting into rank 7 while Grape Ape Distillate Disposable (1g) slipped 8.6% at rank 3. Pineapple Express Distillate Disposable (1g) rose 71.6% to hold rank 1, and Strawnana Distillate Disposable (1g) jumped 145.7% to rank 2, while Fruity Pebbles Distillate Disposable (1g) fell 13.9% at rank 8 and Fruity Pebbles Distillate Cartridge (1g) plunged 96.6% at rank 10. With all top ten SKUs in Vapor Pens and four of the top five anchored by disposables, the mix indicates Offshore Oil Co. is consolidating around disposable formats and phasing down cartridges, even as a single low-dollar $99 cartridge outlier lingers at the bottom.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
