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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Red Oak Cannabis concentrated 44.49% of July 2026 sales in Flower, up with a month-over-month lift of 159.30%, while Vapor Pens held 26.15% with a 52.19% MoM increase; Edible accounted for 27.32% and climbed 82.41% MoM, and Pre-Roll, though just 2.05% share, jumped 101.48% MoM. With an average price of $22.69 across the portfolio versus category-level averages ranging from $8.26 in Pre-Roll to $28.86 in Flower, the brand’s mix shifted toward higher-ticket Flower and faster-growing Edible, implying a tilt toward basket value expansion and cross-category trial rather than single-format dependence.
In New Jersey Flower specifically, the brand sat at rank 88 while Flower share was 44.49% and Edible plus Vapor Pens combined for 53.46%, indicating that the MoM surge of 159.30% in Flower did not yet translate into upper-tier placement. The simultaneous 82.41% MoM rise in Edible and 52.19% in Vapor Pens alongside a 101.48% MoM lift in Pre-Roll suggests the brand is leveraging a portfolio-breadth strategy to build relevance across inhale and ingest segments, implying near-term positioning as a value-seeking multi-category option rather than a category specialist.
Competitive Landscape
Red Oak Cannabis sits at rank #88 in NJ Flower in July 2026, up 49 positions from #137 in April 2026, marking its peak-to-date at #88 in July 2026; despite a missing year-over-year rank, the three-month climb of 35.8% in rank position density (from the bottom quartile toward the top 60%) contrasts with Ozone holding #1 while slipping from #2 year-over-year and posting a -13.1% sales change, and Find. advancing from #10 to #2 alongside a 129.0% sales increase. Compared with Simply Herb moving from #6 to #3 and Good Green rising from #9 to #4, Red Oak Cannabis’s 49-rank ascent over three months and a current standing outside the top 80 imply late-entrance momentum but a widening competitive gap versus top-5 climbers unless share conversion accelerates in the next two quarters.
Notable Products
Southern Haze Distillate Disposable (0.5g) posted the largest move in July 2026 with a 127.6% month-over-month gain, jumping into rank 6, while Citrix Flower (3.5g) fell 18.2% to rank 7, making volatility the headline dynamic. Strawberry Watermelon Gummies 10-Pack (100mg) climbed 68.5% to rank 2 as Blueberry Pomegranate Gummies 10-Pack (100mg) slipped 6.3% at rank 3, indicating Edibles are tilting toward one hero SKU rather than balanced growth. Three Vapor Pens SKUs sit in the top ten with gains of 127.6%, 74.5%, and a new entry at rank 10, compared with Flower holding ranks 1, 5, and 7, which implies portfolio momentum is shifting toward inhalables even as flagship Flower like Blue Zushi Smalls (3.5g) maintains the revenue lead at $14,372. The product mix suggests Red Oak Cannabis is pivoting toward higher-velocity Vapor Pens and a single breakout Edible while legacy Flower anchors share without driving incremental growth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
