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Jul-2026
Sales
Trend
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Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, Vapor Pens expanded to 67.43% share with month-over-month growth of 200.55% and year-over-year growth of 345.19%, while Edible held 32.57% share with a 76.15% month-over-month increase and no year-over-year baseline. The brand’s overall average price fell 36.28% year over year to $20.31 as Vapor Pens carried a higher $33.99 average price versus Edible at $11.08, indicating mix-driven revenue acceleration alongside unit-accessible pricing. The pattern implies Good Times (NJ) is leaning into higher-ticket Vapor Pens for revenue lift while using lower-priced Edible to widen access in New Jersey, creating a barbell that inflates sales without relying on price increases.
With Vapor Pens at rank 67 in New Jersey and controlling 67.43% of the brand’s mix, the 200.55% month-over-month surge signals a push toward scale that could improve rank if sustained, while Edible’s 76.15% month-over-month rise provides volume ballast should Vapor Pens’ growth normalize. The 345.19% year-over-year Vapor Pens lift against a 36.28% price decline suggests the brand’s positioning is anchored in velocity gains and penetration rather than premiumization, implying that future share defense will depend more on maintaining strong repeat in Vapor Pens and using Edible’s 32.57% share as a hedge against category cyclicality.
Competitive Landscape
Good Times (NJ) sits at rank #67 in NJ Vapor Pens in July 2026, a 10-position improvement from #77 year over year, and a 24-position climb from #91 three months ago; this is also the brand’s peak rank at #67 in July 2026, indicating momentum despite top-tier stability where Select held at #1 year over year while its sales fell 8.9% and RYTHM advanced from #8 to #5 alongside a 43.9% sales increase. With leaders mostly fixed at #1 through #4 and mixed YoY sales shifts among them (e.g., Fernway steady at #2 with +6.0% YoY), the outsized rank lift from #91 to #67 over a single quarter implies Good Times (NJ) is gaining share in the mid-tier where mobility is higher and conversion of sporadic wins into sustained placement could move the brand into the top 60 next.
Notable Products
Mayan Guava Distillate Disposable (1g) posted the standout move with a 944.5% month-over-month surge, jumping into a tie at rank 6 while Hokkaido Watermelon Distillate Disposable (1g) climbed 174.5% to rank 2, and CBD/THC 1:2 Amalfi Lemon Distillate Disposable (0.5g) rose 115.7% to rank 5. Edibles also spiked, with CBD/THC 1:1 Fjord Berry Fast Acting Gummies (100mg CBD, 100mg THC) up 300.8% to rank 3 and CBD/THC 2:1 Amalfi Lemon Fast Acting Gummies 10-Pack (100mg CBD, 50mg THC) up 370.0% to rank 8, while the single-pack CBD/THC 2:1 Amalfi Lemon Fast Acting Gummy dipped 5.5% at rank 7. With four of the top ten in Edibles and multiple SKUs advancing more than 100% MoM, the mix signals a pivot toward fast-acting form factors that pair CBD ratios with flavored distillate, concentrating demand in higher-potency disposables and value multi-pack gummies.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
