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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, Massholesale operated as a single-category brand with Flower at 100.0% mix, pairing 92.0% year-over-year sales growth with a 4.5% month-over-month uplift, while the category-average price rose 5.6% YoY alongside a current average ticket of $95.30. Within the Massachusetts Flower context, the brand held rank 36, implying share gains are concentrated in one lane rather than diversified across multiple categories. The pattern implies that July 2026 growth is concentration-led rather than portfolio-driven, and that sustaining momentum will depend on extracting further efficiency from a pure-Flower lineup while managing the 5.6% YoY price inflation.
The 100.0% allocation to Flower, combined with a 4.5% MoM lift and a rank of 36 in Massachusetts Flower, positions Massholesale as a price-forward specialist rather than a cross-category traffic aggregator. With 92.0% YoY sales growth against a 5.6% YoY price increase, volume mix rather than pure pricing is likely the primary driver, implying that future share advances will hinge on sustaining unit throughput and guarding against price sensitivity at the $95.30 average. The implication is a defensible, focused stance in Flower that can climb from rank 36 if the brand maintains MoM velocity while selectively testing price elasticity to convert concentration into higher rank share.
Competitive Landscape
Massholesale sits at rank #36 in July 2026 in MA Flower, an improvement of 25 positions from rank #61 in July 2025, but down 2 spots from #34 three months ago; the brand also slipped 4 places from its peak rank #32 in May 2026, indicating recent cooling after earlier gains. Meanwhile, Farmer's Cut climbed from #4 to #1 with a 56.7% year-over-year sales lift, and Root & Bloom advanced from #10 to #5 on 118.9% YoY growth, outpacing Massholesale’s rank momentum in the same window. The pattern implies Massholesale’s recovery path is positive but not yet durable, as leadership brands are widening the performance gap and compressing room for mid-tier ascent.
Notable Products
Gelato #41 x Do-Si-Dos (28g) posted the largest movement with a +63.8% month-over-month surge, climbing to rank 2, while Cuban Linx (28g) fell -19.5% to rank 3. Sunset Sherbert (28g) also contracted -16.2% at rank 4, whereas Amaretto Mintz (28g) advanced +23.1% into rank 5. With ten of the top ten SKUs concentrated in Flower and one SKU exceeding $27,000 in July 2026, the mix signals a pivot toward a fewer-winners dynamic where large format Flower drives share despite volatility in trailing items.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
