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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Smoke (CA) is stocked at 129 licensed dispensaries across California and Oregon, 126 of them in California, with the deepest coverage in Los Angeles, San Jose, Sacramento, San Diego, and San Francisco. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In August 2026, Smoke (CA) was entirely concentrated in Pre-Roll, with a 100.0% category share and a year-over-year sales increase of 594.0% alongside a month-over-month gain of 2.3%. Average price declined 9.0% year over year to $33.48 while the brand held rank 34 in Pre-Roll in California, indicating scale came from volume rather than pricing as the single-category focus amplified growth but limited diversification. The pattern implies Smoke (CA) is leveraging a price-to-volume tradeoff within one category, where a modest 2.3% MoM uptick combined with a 594.0% YoY surge signals momentum that is sensitive to price elasticity and reliant on continued efficiency in a single segment.
Positioning-wise, the 100.0% Pre-Roll mix paired with a 9.0% YoY price reduction and rank 34 in California suggests a value-led stance within the segment rather than a premium-price play, with growth concentrated in accessible SKUs that convert at scale. With only a 2.3% MoM lift against the large 594.0% YoY base, the brand’s trajectory implies it is transitioning from expansion to consolidation, where sustaining rank gains will depend on deepening penetration within Pre-Roll and potentially introducing a second category to buffer volatility while preserving volume-led economics.
Competitive Landscape
Smoke (CA) sits at rank #34 in CA Pre-Roll in August 2026 after a YoY climb of 87 positions from #121, holding flat versus three months ago at #34 while still 13 spots below its October 2025 peak at #21; by comparison, Jeeter held #1 both YoY and currently with a 5.6% YoY sales increase, and Kingpen stayed #3 while posting a -6.3% YoY change, indicating Smoke (CA) is gaining rank share against mid-tier incumbents but has not yet converted momentum into a return to its prior top-25 position.
Notable Products
Strawberry Bomb Pre-Roll 20-Pack (20g) posted the steepest movement in August 2026 with a -36.1% month-over-month decline, sliding while holding rank 5, which signals demand fragility within mid-pack SKUs. Runtz Bliss Pre-Roll 20-Pack (20g) also contracted by -15.3% MoM at rank 3, whereas Silent Storm Pre-Roll 20-Pack (20g) sat at rank 1 with $39,271, creating a widening performance gap between the leader and the rest. Nine of the top ten are Pre-Roll 20-Packs, and the top four ranks are all Pre-Rolls, indicating a concentrated format strategy even as two core SKUs fell by -36.1% and -15.3%. The pattern implies Smoke (CA) is leaning into a high-volume Pre-Roll lineup where leadership is anchored by a single hero SKU, but risk is rising from volatility in secondary flavors.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
