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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Smoke (CA) is stocked at 136 licensed dispensaries across California and Oregon, 133 of them in California, with the deepest coverage in Los Angeles, San Jose, Modesto, Sacramento, and San Francisco. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Smoke (CA) operated as a single-category brand with Pre-Roll comprising 100.0% of sales share and an average price of $34.45, while the category’s month-over-month change was -15.26% and the brand’s rank in California Pre-Roll was 42. With no other categories contributing share, category diversification remained at 0% outside Pre-Roll and the year-over-year rate was unavailable, implying flat breadth alongside a double-digit monthly contraction. The combination of 100.0% category concentration and a rank of 42 suggests the current mix ties brand visibility tightly to Pre-Roll volatility and caps upside from cross-category traffic.
The -15.26% month-over-month shift in a fully concentrated Pre-Roll mix, paired with a position of rank 42 in California, indicates exposure to category seasonality and pricing pressure rather than portfolio balance, and the $34.45 average price leaves little room to buffer swings without mix levers in other formats. With 0% of sales outside Pre-Roll and a single-category rank outside the top 40, the near-term path to higher share likely requires either price recalibration or pack-size/multi-pack emphasis, because adding even a 10–20% share from adjacent categories would diversify risk and improve discovery without relying solely on Pre-Roll lift.
Competitive Landscape
Smoke (CA) sits at rank #42 in California Pre-Roll for July 2026 with no year-over-year rank posted, holding flat versus April 2026 at #42 while sitting 21 positions below its peak of #21 in October 2025; meanwhile, Jeeter holds #1 with a 6.1% year-over-year sales lift and STIIIZY is #2 with 12.9% growth, indicating that Smoke (CA)’s static three-month rank and 21-rank slide from peak leave it ceding visibility to leaders accelerating at the top.
Notable Products
Peach Gelato Pre-Roll 20-Pack (20g) posted the steepest movement in July 2026 with a -67.7% month-over-month drop while holding rank 5, and Obama Cookies Pre-Roll 20-Pack (20g) also slid -47.0% at rank 3, implying demand concentrated away from former mid-tier staples. At the top, Strawberry Bomb Pre-Roll 20-Pack (20g) sits at rank 1 with $59,066 while Bernie Hana Truffle Pre-Roll 20-Pack (20g) fell -11.5% at rank 4, indicating leadership stability alongside pressure in the upper-middle ranks. Eight of the top ten are Pre-Roll 20-Pack SKUs, with Runtz Bliss Pre-Roll 20-Pack (20g) at rank 2 and Purple Milk Bomb Pre-Roll 20-Pack (20g) down -31.1% at a shared rank 8, signaling a portfolio concentrated in value-pack formats but exposed to volatility in flavor-driven variants. Overall, the mix points to a strategy anchored on 20-pack pre-roll dominance while pruning or repositioning declining flavor lines to protect the rank 1–2 beachhead.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
