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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Explicit is stocked at 124 licensed dispensaries across California, with the deepest coverage in Los Angeles, San Jose, Modesto, San Francisco, and Sacramento. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Explicit concentrated 76.75% of July 2026 sales in Pre-Roll, with Vapor Pens at 23.25%, and the mix shifted month over month as Pre-Roll grew 23.80% while Vapor Pens contracted 5.24%. Year over year, Pre-Roll expanded 12,777.57% alongside a 33.02% increase in the brand’s average price, indicating volume-led expansion despite a higher ticket; month over month, that same Pre-Roll growth coincided with a 23.25% category-share weight that leaves room for further mix consolidation. The rank at 29 in Pre-Roll within California paired with a 23.80% monthly gain signals that distribution or SKU breadth is scaling faster in the core format than in Vapor Pens, and the implied pattern is a deliberately Pre-Roll-first posture that is absorbing demand without eroding price.
The mix swing toward Pre-Roll—up 23.80% MoM with 76.75% share and 12,777.57% YoY lift—positions Explicit as a value-accessible, high-velocity Pre-Roll player while Vapor Pens’ 5.24% MoM decline and 23.25% share cap the brand’s premium exposure. With a 33.02% YoY price increase against a 29th-place Pre-Roll rank in California, the brand trades some scale for price headroom, suggesting headroom to climb ranks if it leans further into multipack or value-tier Pre-Rolls while selectively pruning underperforming Vapor Pen SKUs. The implication is a focused portfolio where Pre-Roll gains are the engine and Vapor Pens act as a margin ballast, enabling growth without diluting the price architecture.
Competitive Landscape
Explicit is ranked #29 in CA Pre-Roll in July 2026, improving 269 positions year over year from #298 and rising 15 spots from #44 since April 2026, while also matching a peak rank of #29 in July 2026; in contrast, Jeeter held #1 with 6.1% YoY sales growth and Kingpen stayed at #3 amid a -3.9% YoY decline, indicating Explicit’s rapid rank ascent is driven more by distribution or velocity gains than category-wide tailwinds and suggests continued share capture if momentum from a 15-rank climb in three months translates into sustained placement and repeat.
Notable Products
Blueberry Muffin Infused Pre-Roll (1g) sets the tone in July 2026 with a 67.8% month-over-month surge to rank 1, while Grape Ape Infused Pre-Roll (1g) drops 29.9% to rank 2, creating a sharp spread at the top that reallocates share toward the leader. Orange Tsunami Infused Pre-Roll (1g) adds another outsized jump at +69.9% while Key Lime Cookies Infused Pre-Roll (1g) climbs 59.8% into rank 8, and five other top-10 SKUs log either smaller gains like +4.2% or declines like -24.5%, signaling volatility concentrated within the same shelf. With all ten top sellers in Pre-Roll and only one raw dollar figure exceeding $47,000, the mix implies Explicit is consolidating around flavor-led infused Pre-Rolls where upside comes from a few breakout variants rather than broad-based lift.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
