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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Explicit is stocked at 118 licensed dispensaries across California, with the deepest coverage in Los Angeles, San Jose, San Francisco, Long Beach, and Modesto. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Explicit’s August 2026 mix was concentrated in Pre-Roll at 74.87% share (ranked 35 in California Pre-Roll), with Vapor Pens holding 25.13% share; the month also carried a brand-level average price that was up 39.34% YoY while total brand sales expanded 32,075.05% YoY. Within the mix, Pre-Roll volume momentum cooled MoM at -6.58% even as its YoY growth registered 23,990.30%, whereas Vapor Pens inched up 1.05% MoM off a newer base with no reported YoY point for comparison; this combination implies the brand is transitioning from a single-category surge to a more balanced portfolio where small MoM shifts matter more than outsized YoY baselines.
The -6.58% MoM dip in Pre-Roll alongside a 1.05% MoM lift in Vapor Pens suggests marginal share can migrate quickly if pricing or promo levers shift, especially with the brand’s 39.34% YoY average price increase potentially pressuring repeat rates even as sales scale 32,075.05% YoY. With California Pre-Roll rank at 35 and Pre-Roll still 74.87% of sales, maintaining rank while easing category concentration toward the 25.13% Vapor Pens stake would reduce volatility; the pattern implies Explicit should use incremental Vapor Pens gains to buffer Pre-Roll MoM swings and stabilize positioning as August 2026 mix matures.
Competitive Landscape
Explicit sits at #35 in CA Pre-Roll in August 2026 after a YoY jump from #341, and it improved 6 positions from #41 in May 2026 to #35 in August 2026 while peaking at #33 in July 2026; that two-month swing from #41 to #33 indicates momentum even as the latest month gives back 2 ranks. Against market leaders, Jeeter held #1 with a 5.6% YoY sales gain while Kingpen stayed #3 with a -6.3% YoY change, implying Explicit’s rank ascent is more about share capture from mid-tier brands than displacing the top two; the current position at #35 versus a peak of #33 and a YoY rise of 306 ranks suggests a recovery phase where sustaining mid-30s placement converts volatility into durable distribution.
Notable Products
Peach Frost Infused Pre-Roll (1g) posted the steepest movement in August 2026 with a -30.2% month-over-month decline while sitting at rank 7, and Watermelon Splash Infused Pre-Roll (1g) also contracted by -16.1% at rank 6, signaling mid-pack softness even as the category leader Blueberry Muffin Infused Pre-Roll (1g) slipped -7.2% at rank 1. In contrast, Grape Ape Infused Pre-Roll (1g) climbed +15.3% to hold rank 2 while Honeydew Squeeze Infused Pre-Roll (1g) rose +11.0% at rank 3, indicating trading up is concentrated at the very top as Key Lime Cookies Infused Pre-Roll (1g) fell -11.0% at rank 8. With all ten top sellers in Pre-Roll and just one SKU essentially flat (+0.1% for Mango Drip Infused Pre-Roll (1g) at rank 9) amid a single-month revenue peak near $39,898 for Blueberry Muffin Infused Pre-Roll (1g), the mix implies a portfolio leaning on a few flavor-led winners while several mid-tier variants are pruning demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
