Data Snapshot: Oct 05, 2026
<$50K

Sep-2026

Sales

Strong Growth

Trend

6-Month

27

Product Count

SKUs

$12.83

Avg Price

42.2%

YoY Sales Change

11.1%

YoY Price Change

Top Secret

Where to Buy

Top Secret is stocked at 45 licensed dispensaries across California and Montana, 44 of them in California, with the deepest coverage in La Mesa, Lake Elsinore, Los Angeles, Lower Lake, and Salinas. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

https://headsetstorage.blob.core.windows.net/brand-stores/14034.json?v=20261004
Top Secret Sales

Market Insights Snapshot

Top Secret Historical Sales by Category

In September 2026, Top Secret operated as a single-category brand with Concentrates at 100.0% of sales, with year-over-year growth of 47.7% and month-over-month growth of 25.1%. The brand’s average price rose 11.1% YoY while total brand sales increased 42.2% YoY, indicating unit volume expansion alongside a higher price point. This concentration in one category, paired with a double-digit MoM lift of 25.1% and a rank position of 48 in Concentrates, implies a focused strategy that is converting into both share defense and incremental velocity, albeit within a mid-pack rank.

Because Concentrates comprise 100.0% of the mix and expanded 47.7% YoY while prices rose 11.1%, the majority of growth is attributable to volume rather than pricing, which reduces reliance on discounting cycles despite a 25.1% MoM surge. Holding rank 48 in California Concentrates while expanding faster than the price curve positions Top Secret to gain rank through sustained unit growth, and the single-category focus suggests operational leverage where incremental distribution or SKU depth could translate into outsized share gains relative to peers at adjacent ranks.

Sep-2026 Rank
Concentrates
48
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Concentrates
100.0%
$12.83
+47.7%
+25.1%
Top Secret

Competitive Landscape

Top Secret sits at rank #48 in CA Concentrates in September 2026, improving 19 positions from #67 year over year, and climbing 13 ranks from #61 in June 2026 to a peak at #48 in September 2026; in contrast, Raw Garden held #1 both year over year and currently, while 710 Labs advanced from #4 to #2 with 32.7% sales growth year over year. Against this backdrop, STIIIZY moved from #2 to #3 despite 6.2% sales growth, and Punch Extracts / Punch Edibles slipped from #3 to #4 with a 7.7% sales decline, indicating Top Secret’s rank gains are occurring amid mixed momentum at the top of the leaderboard; the trajectory implies Top Secret is transitioning from peripheral to mid-tier consideration, with sustained incremental share capture likely if month-over-month rank volatility remains favorable.

Top Secret market ranking for CA Concentrates

Top Secret

Notable Products

Srgt. Pumpkin Hill Live Resin Badder (1g) delivered the headline move in September 2026 with a month-over-month jump of 116.1% to rank 1, outpacing Watermelon Mimosa Live Resin Badder (1g) at rank 2 with a 95.3% gain. War Heads Live Diamonds (1g) climbed with a 43.6% increase to rank 9, while Maria Maria Live Resin Sugar (1g) posted a modest 11.1% rise at rank 8. Nine of the top ten are Concentrates badders or sugars, signaling a tight concentration in extract formats that points to a product strategy leaning into terp-forward, 1g live resin units.

Product
Category
May-2026
Jun-2026
Jul-2026
Aug-2026
Sep-2026
MoM %
Srgt. Pumpkin Hill Live Resin Badder (1g)
Concentrates
10
7
2
8
1
+116.1%
Watermelon Mimosa Live Resin Badder (1g)
Concentrates
5
6
1
10
2
+95.3%
Coastal RuntZ Live Resin Sugar (1g)
Concentrates
>10
>10
>10
>10
3
—
Bombay Juice Live Resin Badder (1g)
Concentrates
3
4
8
>10
4
—
Luxe OG Live Resin Badder (1g)
Concentrates
>10
9
10
>10
5
—
Banana Foster Live Resin Badder (1g)
Concentrates
7
2
6
>10
6
—
Crown Apple Live Resin Sugar (1g)
Concentrates
>10
>10
>10
>10
7
—
Maria Maria Live Resin Sugar (1g)
Concentrates
>10
>10
10
5
8
+11.1%
War Heads Live Diamonds (1g)
Concentrates
>10
>10
>10
9
9
+43.6%
Capt. Jack Live Resin Badder (1g)
Concentrates
>10
>10
>10
4
10
+1.3%
View product & sales data

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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