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Market Insights Snapshot
In July 2026, Aunt Ellie's operated as a single-category brand with Edible accounting for 100.0% of sales, while category sales declined 17.7% year over year and 12.9% month over month; the average price fell 9.4% YoY alongside a category share concentration that left no hedge across formats. Within Arizona Edibles, the brand sat at rank 37, indicating that July 2026 share and velocity slipped relative to June 2026 even as the price reset narrowed the ticket, implying a demand response that did not offset unit softness.
The combination of a 100.0% Edible mix and a drop to rank 37 in Arizona positions Aunt Ellie's as exposure-heavy to a single demand curve, where a 12.9% MoM sales pullback against a 9.4% YoY price decrease suggests price-led repositioning is not translating to rank gains. This pattern implies Aunt Ellie's needs either mix diversification or sharper Edible differentiation, because with a 17.7% YoY sales contraction concentrated in one category and no offsetting segments, the brand’s current positioning ties market share outcomes disproportionately to Edible-specific headwinds.
Competitive Landscape
Aunt Ellie's sits at rank #37 in AZ Edible in July 2026, down 2 positions year over year from #35, while holding flat versus April 2026 at #37; this places the brand 5 spots below its all-time peak of #32 reached in April 2025 and 35 positions behind category leader Wyld at #1, which declined year over year by 10.02% in sales. In contrast, OGEEZ held #2 with a 10.68% sales increase, and Baked Bros climbed from #4 to #3 alongside a 27.62% sales gain; meanwhile, Gron / Grön slipped from #3 to #4 with a 1.81% sales decline. The directional pattern—minor rank erosion for Aunt Ellie's while faster-rising competitors post double-digit changes—implies a stagnant share position that will likely drift downward unless the brand converts stability into momentum.
Notable Products
Homestyle Peanut Butter Cookies (100mg) posted the steepest decline in July 2026 at -79.7%, falling to rank 9 while Sativa Classic Rice Mellow (100mg) dropped -50.9% to rank 8; by contrast, Double Chocolate Chip Cookie (100mg) jumped +49.4% to rank 4 with $1,914 in sales. The top two remain brownies despite pullbacks, with Sativa Classic Brownie (100mg) at rank 1 down -10.6% and Indica Classic Brownie (100mg) at rank 2 down -12.9%. With six of the top ten as Brownie SKUs and the 1000mg Extreme! Brownie down -24.1% at rank 7, the mix signals concentration in brownies but softening potency-led upsell while cookies oscillate, implying focus should pivot to stabilizing brownie core while pruning underperforming cookie variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
