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Jul-2026
Sales
Trend
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, DABS by Freedom Cannabis operated as a single-category brand with Concentrates at 100.0% of sales share and a month-over-month decline of 21.3%, while average price held at $26.45 alongside a 100.0% mix concentration. With rank 31 in Concentrates in Alberta and a 21.3% MoM contraction against an unchanged 100.0% category mix, the pattern indicates a volume-led pullback rather than a diversification shift. The implication is that the brand’s reliance on one category leaves results highly sensitive to monthly volatility, and the July 2026 data imply exposure to seasonal or promotional swings without offset from adjacent categories.
Positioning-wise, holding 100.0% of sales in Concentrates while sitting at rank 31 in Alberta suggests mid-pack visibility that can move quickly with even small share gains or losses, as the 21.3% MoM change demonstrates alongside a stable $26.45 average price. The absence of year-over-year movement paired with a full-category concentration at 100.0% implies that incremental share capture within Concentrates is the primary lever, and the July 2026 decline indicates the brand must trade off depth in one segment against the risk of rank slippage if monthly demand dips by 20%+.
Competitive Landscape
DABS by Freedom Cannabis sits at rank #31 in AB Concentrates in July 2026, improving 17 positions from #48 in April 2026 and sitting six spots below its peak of #25 reached in June 2026; within the same period, category leaders moved unevenly as BoxHot held #1 with a 25.98% year-over-year sales increase while Endgame slipped to #2 alongside a -25.49% year-over-year sales change. Against the broader momentum where Dab Bods maintained #3 with 83.12% year-over-year growth and 3Saints rose to #4 from #5 with 50.39% growth, DABS by Freedom Cannabis’s two-month rise from #48 to #31 coupled with a one-rank pullback from June to July implies a recovery phase that has not yet converted into durable top-25 placement.
Notable Products
Orange Kush Cake FSE Cured Resin (1g) posted the steepest movement in July 2026 with a -43.6% month-over-month change and slid to rank 4, while Slurricane FSE Cured Resin (1g) fell -35.2% and held rank 3. Purple Toque FSE Cured Resin (1g) declined -21.1% at rank 2 as Black Mountain Side FSE Cured Resin (1g) edged down -2.1% but remained rank 1, concentrating share at the top. With all five top-10 entries in Concentrates and only Black Kyber Crystal FSE Cured Resin (1g) up +16.7% at rank 5, the skew toward declining cured resin SKUs implies DABS by Freedom Cannabis is relying on a narrow format where volatility is compressing mid-tier momentum and pressuring mix.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
