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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Invaders mix in July 2026 concentrated in Pre-Roll at 36.35% share (ranked 91 in Alberta Pre-Roll) and Concentrates at 31.29% share, while Vapor Pens held 28.21% and Capsules 4.14%. Month over month, Vapor Pens dropped 40.03% and Pre-Roll fell 7.49%, contrasted with a 0.20% dip in Concentrates and a 368.85% surge in Capsules; year over year, Concentrates expanded 289.87% and Vapor Pens rose 144.68%. With brand sales up 411.32% year over year alongside a 30.28% decline in average price, the pattern implies Invader is trading price for volume, leaning into Concentrates growth while absorbing volatility from Vapor Pens.
The shift toward a higher mix of Concentrates at 31.29% and away from Vapor Pens via a 40.03% month-over-month contraction suggests a pivot toward formats that can scale unit velocity at reduced price points, evidenced by a 30.28% average price decline and a Pre-Roll share lead at 36.35%. The 368.85% month-over-month spike in Capsules, even at 4.14% share, indicates a test channel that can buffer Vapor Pens swings and complement Concentrates 289.87% year-over-year expansion; paired with a Pre-Roll placement at rank 91 in Alberta, the pattern implies a barbell positioning that anchors availability in Pre-Roll while using Concentrates and Capsules to drive incremental growth without relying on Vapor Pens stability.
Competitive Landscape
Invader sits at #91 in AB Pre-Roll in July 2026 with no year-over-year rank available, improving 28 positions from #119 in April 2026 and still 13 spots below its peak of #78 in May 2026; meanwhile, General Admission holds #1 despite a -14.5% YoY sales change and Back Forty / Back 40 Cannabis advanced to #2 alongside a +34.3% YoY increase, indicating Invader’s climb is occurring in a tier where top brands are either consolidating or expanding share faster than a mid-pack mover. This trajectory—up 28 ranks over three months yet still 13 ranks off the May 2026 peak—implies Invader’s recent momentum is recovery-driven but not yet translating into sustained top-tier proximity.
Notable Products
Hybrid Live Rosin Tablets 20-Pack (200mg) posted a 368.7% month-over-month surge in July 2026, vaulting into rank 6 and indicating a sudden uptake for non-inhalable formats, while Overlord Live Resin Disposable (1g) plunged 59.4% to rank 5, marking the steepest decline among top sellers. Overlord Live Rosin Infused Pre-Roll (1g) remained at rank 1 despite an 8.7% drop, and Pure Live Rosin Disposable (0.5g) climbed to rank 2 with a 31.1% increase, leaving a mixed signal for inhalables as disposables split between momentum and retrenchment. With four of the top ten sitting in Concentrates and two in Pre-Roll, the product mix points to Invader gradually diversifying beyond dabbable SKUs toward dose-controlled and convenience formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
