Data Snapshot: Aug 04, 2026
$100K+

Jul-2026

Sales

Strong Growth

Trend

6-Month

20

Product Count

SKUs

$3.42

Avg Price

422.8%

YoY Sales Change

-82.7%

YoY Price Change

Detroit Dope

Where to Buy

Detroit Dope is stocked at 164 licensed dispensaries across Michigan, with the deepest coverage in Detroit, New Buffalo, Kalamazoo, Grand Rapids, and Monroe. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

https://headsetstorage.blob.core.windows.net/brand-stores/10944.json?v=20260804
Detroit Dope Sales

Market Insights Snapshot

Detroit Dope Historical Sales by Category

In July 2026, Detroit Dope concentrated 100.0% of sales in Pre-Roll, with category sales down 4.05% month over month yet up 433.62% year over year, while brand-level sales rose 422.76% year over year and pricing fell 82.73% versus July 2025. Within Michigan Pre-Rolls, the brand sat at rank 28, implying gains in volume despite a month-over-month dip and a materially lower average price of $3.42. The pattern implies Detroit Dope is trading price for reach in a single-category strategy, using drastic pricing to convert year-over-year demand even as July’s sequential pullback signals sensitivity to short-term price or assortment constraints.

The single-category reliance alongside a 433.62% Pre-Roll surge and a brand rank of 28 in Michigan indicates positioning as a value-led volume player rather than a mix-driven margin player, with the 4.05% month-over-month decline suggesting exposure to intra-month price elasticity and stockout risk. With average price at $3.42 and total brand growth of 422.76% year over year, the strategy likely prioritizes basket conversion and trial over premiumization, implying future resilience will depend on sustaining low-price velocity while selectively laddering SKUs to stabilize month-over-month variability.

Jul-2026 Rank
Pre-Roll
28
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Pre-Roll
100.0%
$3.42
+433.6%
-4.0%
Detroit Dope

Competitive Landscape

Detroit Dope sits at rank #28 in MI Pre-Roll for July 2026, improving 86 positions year over year from #114, while slipping 4 spots from its peak at #24 in May 2026 and climbing 13 places since April 2026 when it was #41. In directional contrast, Jeeter held steady at #1 with a 4.0% year-over-year sales increase, whereas Cali-Blaze stayed at #2 despite a 38.5% year-over-year decline, indicating Detroit Dope’s 86-rank YoY rise is occurring amid mixed top-tier momentum and could translate into further share gains if the brand sustains post-May stabilization.

Detroit Dope market ranking for MI Pre-Roll

Detroit Dope

Notable Products

Rainbow Runtz Live Resin Liquid Diamond Infused Pre-Roll (1.2g) posted a -54.5% month-over-month decline in July 2026 while holding rank 9, signaling a sharp pullback relative to Super Sour Diesel Infused Pre-Roll (1.2g) at rank 4 with a +31.9% rise. Strawberry Durban Infused Pre-Roll (1.2g) stayed at rank 1 despite a -3.8% dip, and Blue Dream Live Resin Liquid Diamond Infused Pre-Roll (1.2g) climbed to rank 2 on +16.0% growth. With all top-10 items in the Pre-Roll category and infused SKUs dominating the upper ranks, the mix points to a tilt toward higher-potency formats where volatility at the tail is being offset by momentum in a few flagship strains.

Product
Category
Mar-2026
Apr-2026
May-2026
Jun-2026
Jul-2026
MoM %
Strawberry Durban Infused Pre-Roll (1.2g)
Pre-Roll
1
3
1
1
1
-3.8%
Blue Dream Live Resin Liquid Diamond Infused Pre-Roll (1.2g)
Pre-Roll
>10
>10
7
2
2
+16.0%
Ice Cream Gelato Infused Pre-Roll (1.2g)
Pre-Roll
3
4
4
3
3
+14.6%
Super Sour Diesel Infused Pre-Roll (1.2g)
Pre-Roll
1
1
2
5
4
+31.9%
Blueberry OG Infused Pre-Roll (1.2g)
Pre-Roll
4
6
3
7
5
+9.8%
Permanent Marker Infused Pre-Roll (1.2g)
Pre-Roll
5
2
6
6
6
+1.5%
Watermelon Kush Infused Pre-Roll (1.2g)
Pre-Roll
2
5
5
9
7
+16.3%
Gorilla Glue Live Resin Liquid Diamond Infused Pre-Roll (1.2g)
Pre-Roll
>10
>10
9
8
8
-4.4%
Rainbow Runtz Live Resin Liquid Diamond Infused Pre-Roll (1.2g)
Pre-Roll
>10
>10
8
4
9
-54.5%
Peanut Butter Breath Pre-Roll (1g)
Pre-Roll
>10
>10
>10
>10
10
View product & sales data

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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