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Jul-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, Good & Baked concentrated entirely in Flower with a 100.0% category share and a month-over-month sales change of 69.84%, while the Flower rank in British Columbia sat at 11. The average item price was $44.31 and the category-level mix showed zero diversification, with year-over-year Flower growth unreported and a single-category exposure at 100.0%, implying that volatility rides entirely on Flower’s July 2026 momentum and rank trajectory.
The combination of a 100.0% mix in Flower and a 69.84% month-over-month lift in July 2026 suggests positioning tied to maintaining or improving the rank of 11 within British Columbia rather than hedging across categories. With all growth and price realization anchored in Flower at $44.31 and no year-over-year signal to offset short-term swings, the pattern implies the brand’s near-term strategic leverage is to convert July 2026 velocity into sustained rank gains or consider partial mix diversification to mitigate single-category concentration risk.
Competitive Landscape
Good & Baked sits at rank #11 in BC Flower in July 2026, climbing 23 positions from #34 in April 2026, and reaching its peak rank of #11 in July 2026; the three-month rise of 23 ranks contrasts with Big Bag O' Buds holding at #1 with a year-over-year rank gain of 2 and Good Supply advancing to #2 with a year-over-year rank gain of 6. Relative movement also diverges from The Original Fraser Valley Weed Co., which fell in sales year-over-year by 23.9% while remaining #4, and Bake Sale at #5 with a 15.6% sales decline year-over-year, implying Good & Baked’s rapid rank ascent is timing into share opportunities opened by flat-to-declining incumbents despite top players maintaining #1–#3 positions.
Notable Products
Tyson OG (14g) led July 2026 with a 613.7% month-over-month surge to rank 1, while Jamaican Dream (3.5g) fell 51.6% to rank 6, a split that signals a decisive shift toward larger pack sizes at the very top. Moby Dick (14g) added 92.3% to reach rank 2, and Cherry Pop Tartz (3.5g) climbed 69.3% into rank 3, yet three 3.5g SKUs in the top 10 posted declines of 17.8% to 47.9%, indicating a widening performance gap by size. With seven of the top ten as Flower SKUs and two of the top three now 14g formats, the mix points to Good & Baked prioritizing value-oriented bulk Flower that can pull share even as several 3.5g entries retrench.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
