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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Honor Roll is stocked at 159 licensed dispensaries across New Jersey, Illinois, and Massachusetts, 69 of them in New Jersey, with the deepest coverage in Eatontown, Egg Harbor Township, Jersey City, Newark, and Atlantic City. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
Honor Roll operated as a single-category brand in July 2026, with Pre-Roll accounting for 100.0% of sales and an average price of $32.33. Within that mix, Pre-Roll declined month over month by 12.31%, and the brand held rank 42 in Pre-Roll in New Jersey. The combination of a 100.0% concentration and a double-digit MoM decline implies concentration risk: when the sole category dips 12.31%, overall momentum follows, and a rank at 42 suggests mid-pack visibility rather than insulation from further share slippage.
Because all volume sat in Pre-Roll at 100.0% while rank stood at 42 in New Jersey, the 12.31% MoM contraction likely exerted outsized pressure on discoverability and shelf stability relative to diversified peers. The pattern implies a need to either lift velocity within Pre-Roll to close a multi-rank gap from 42 into the 30s or hedge with a secondary category so a single-category downdraft of 12.31% does not translate one-for-one into total-brand decline.
Competitive Landscape
Honor Roll sits at rank #42 in NJ Pre-Roll in July 2026, improving 14 positions from #56 in April 2026, and registering its peak at #42 in July 2026 while the lack of a July 2025 rank prevents a direct YoY comparison. At the top end, RYTHM advanced from #3 to #1 with 24.4% YoY sales growth, and Ozone moved from #8 to #2 alongside 119.1% YoY growth, whereas Garden Greens slipped from #1 to #3 with a 59.2% YoY sales decline; this mix of upward mobility among leaders and volatility in the top three implies Honor Roll’s climb from #56 to #42 is a window to capture mid-tier share if momentum continues despite intensified top-tier advances.
Notable Products
Get Up Early Bird Pre-Roll 6-Pack (3.5g) posted the steepest decline in July 2026 at -31.9% MoM while sliding to rank 3, and Final Bell Chill Out Pre-Roll 6-Pack (3.5g) at rank 1 fell -9.3% MoM despite leading the board. Hall Pass Coffee Break Pre-Roll 6-Pack (3.5g) climbed to rank 2 with +11.4% MoM, and Coffee Break Pre-Roll 6-Pack (3.5g) surged +50.1% MoM from a smaller base, with the top SKU contributing $78,660. With all five top-5 items in Pre-Roll, concentration in one category coupled with mixed momentum implies Honor Roll is leaning into multi-pack pre-rolls but must manage cannibalization between energy-themed and relaxation-themed variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
