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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
The Cut is stocked at 83 licensed dispensaries across New Jersey and Oklahoma, 64 of them in New Jersey, with the deepest coverage in Atlantic City, Camden, Gloucester Township, Jersey City, and Monroe. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In August 2026, The Cut concentrated 72.97% of sales in Pre-Roll, up 141.50% month over month and 275.52% year over year, while Flower fell to 27.03% share with a 44.92% MoM decline and a 70.76% YoY contraction; this reweighted mix coincided with an 18.07% YoY drop in average price and a 10.61% YoY decline in total brand sales. Within the New Jersey Pre-Roll segment, the brand held rank 39, implying the Pre-Roll surge is volume-led rather than price-led, and that The Cut is trading away from premium Flower positioning toward value-driven Pre-Roll scale.
The scale-up in Pre-Roll at a $16.08 average price versus Flower at $41.46 indicates deliberate mix-led downshifting, with market reach prioritizing lower-priced, faster-turn items as Flower demand compresses by 70.76% YoY and 44.92% MoM; the 39th rank suggests mid-to-lower tier visibility rather than category leadership. The implication is that sustaining momentum will depend on maintaining Pre-Roll velocity without further eroding realized price, because the 18.07% YoY price decline and 10.61% YoY sales dip show margin pressure that mix gains alone may not offset.
Competitive Landscape
The Cut sits at rank #39 in NJ Pre-Roll in August 2026, improving 25 positions from #64 year over year, and rising 44 positions from #83 since May 2026; this marks a new peak rank at #39 in August 2026 while still trailing the top tier where RYTHM moved from #3 to #1 and Ozone advanced from #7 to #2 with a 76.14% YoY sales lift. Against peers, Dogwalkers climbed from #8 to #3 as The Cut crossed into the top 40, and Lowell Herb Co / Lowell Smokes slipped from #2 to #5 alongside a -55.37% YoY sales change, suggesting The Cut’s ascent is occurring while some incumbents rotate downward. The pattern implies The Cut’s rank trajectory is momentum-driven from mid-pack to contender status, with further share capture plausible if it can convert the 25-rank YoY gain and 44-rank three-month surge into sustained velocity against leaders concentrated at ranks #1–#3.
Notable Products
Frogurt Pre-Roll (1g) posted the largest move in August 2026 with a +184% month-over-month surge to $26,856 and a rise to rank 1, while Garlic Gold Rush Pre-Roll (1g) fell -54% to rank 8, indicating a sharp reallocation within the lineup. Sub Zero Pre-Roll (1g) advanced +113% to rank 2 and Milk Bath Pre-Roll (1g) jumped +171% to rank 5, and six of the top ten SKUs are Pre-Roll variants, concentrating demand in a single format. Horchata Pre-Roll (1g) also grew +93% at rank 6 as Flower presence was limited to rank 9, pointing to a category skew away from Flower. The pattern implies The Cut is consolidating around high-velocity single-gram Pre-Rolls while deprioritizing breadth, with momentum clustered at the very top of the ranking.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
