.svg){kind=small}
Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
The Cut is stocked at 82 licensed dispensaries across New Jersey and Oklahoma, 63 of them in New Jersey, with the deepest coverage in Atlantic City, Camden, Gloucester Township, Jersey City, and Monroe. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In September 2026, The Cut’s mix concentrated in Flower at 62.08% share with year-over-year growth of 65.73% and a month-over-month jump of 174.90%, while Pre-Roll held 37.92% share with a 277.08% year-over-year increase but a 28.56% month-over-month decline. Against a brand-level year-over-year sales gain of 110.47% and a 14.07% drop in average price, the contrasting month-over-month surge in Flower and retreat in Pre-Roll indicate a swing back toward larger basket or higher-quantity purchases even as price pressure persists, implying the brand leaned into volume-led growth where Flower’s acceleration offset Pre-Roll’s pullback.
The Cut’s rank of 49 in Flower in New Jersey paired with Flower’s 62.08% share and 174.90% month-over-month expansion suggests capacity or distribution gains are flowing primarily through the Flower lane, while Pre-Roll’s 28.56% month-over-month contraction and 277.08% year-over-year surge point to volatility tied to promotional cadence or assortment depth. The pattern implies near-term positioning as a value-forward Flower player—evidenced by the 14.07% average price decline and outsized month-over-month Flower lift—using price elasticity to capture share, with Pre-Roll acting as a secondary lever that amplifies year-over-year momentum but introduces month-over-month variability.
Competitive Landscape
The Cut sits at rank #49 in New Jersey Flower in September 2026, improving 12 positions year over year from #61 while jumping 29 spots from June 2026’s #78, indicating a mid-year rebound from a lower quarterly position; compared with competitors, Find. climbed from #6 to #1 with 111.6% YoY sales growth and Good Green rose from #17 to #3 on 166.7% YoY growth, whereas RYTHM slipped from #3 to #4 alongside a 9.8% YoY sales decline, and Ozone held near the top at #2 despite a 2.8% YoY sales contraction; with a peak of #43 last reached in January 2026 and current gains outpacing recent-quarter position, the trajectory implies The Cut can re-approach its peak rank if it converts the recent rank momentum into sustained share capture against faster-advancing leaders.
Notable Products
Garlic Gold Rush Pre-Roll (1g) posted the largest month-over-month move in September 2026 at +90.7%, climbing into rank 7 while Sub Zero Pre-Roll (1g) fell -50.7% to rank 4. Pink Ink Pre-Roll (1g) held rank 1 despite a -5.1% pullback, and Frogurt Pre-Roll (1g) slid -43.7% at rank 2. With seven of the top ten coming from the Pre-Roll category and only one SKU showing a >50% gain against multiple double-digit declines, the pattern implies a volatility-heavy pre-roll portfolio that is leaning on a single rebounder rather than broad-based momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
