.svg){kind=small}
Is this your brand?
See your full sales and distribution data: where you sell, how you're priced, and how you rank against the brands next to you on the shelf.
See your brand's dataCarry this brand in your store?
Headset Retailer is free. Connect your POS and see what's selling and what's sitting.
Sign up freeMarket Insights Snapshot
In October 2026, KOAN’s category mix concentrated 95.30% of sales in Flower while Pre-Roll accounted for 4.70%, and the sudden Pre-Roll month-over-month jump of 335.52% contrasted with an implied near-flat or declining Flower contribution given the stable 95.30% share and absence of month-over-month lift. Within Flower, the brand held rank 46 in Maryland, indicating mid-to-lower shelf visibility despite Flower’s 95.30% share and an average Flower price of $94.15. The pattern implies KOAN is over-indexed in a single category while incremental volume is arriving via a sharply accelerating, lower-priced Pre-Roll line, shifting the near-term growth engine away from the flagship.
The mix and rank signal positioning as a premium-priced Flower player (average across all items at $51.73 versus Flower at $94.15) that is ceding relative momentum to value-entry Pre-Roll, where a 335.52% month-over-month surge is expanding reach even as Flower sits at rank 46 in Maryland. With Pre-Roll at 4.70% share but outsized growth, the brand is migrating toward a barbell: high-ticket Flower anchoring perception and lower-priced Pre-Roll driving trial and velocity; this implies pricing and pack architecture should be tuned to protect Flower margin while using Pre-Roll as a distribution and basket-entry lever.
Competitive Landscape
KOAN sits at rank #46 in Maryland Flower in October 2026, with no recorded year-over-year rank position to benchmark, and this current #46 also marks its peak rank to date, indicating a late entry or a recent listing rather than a decline from a prior standing. At the top of the table, SunMed held #1 both this year and last year while posting a -4.0% sales change year over year, whereas Fade Co. moved up to #2 from #3 alongside a 39.3% sales increase; in contrast, RYTHM slipped from #2 to #3 despite an 8.5% gain, illustrating that share shifts at the top are more about relative velocity than absolute growth. With KOAN’s entry at #46 and the leaders showing mixed growth—negative at #1 and double-digit positive at #2 and #3—the pattern implies KOAN must outpace the mid-tier by double-digit percentages to convert a first-time peak at #46 into sustained upward mobility over the next few months.
Notable Products
KOAN’s October 2026 sales are highly concentrated in two Flower SKUs, with Banana Tree (14g) at 50.4% and White Iverson (14g) at 44.9%, totaling 95.3% of brand sales, so most of its sales ride on two large-format Flower items.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
